B4B Payments provided payments solutions for the 2019 ICC Cricket World Cup

17 December 2019

Who wasn’t enthralled by the exciting climax to the 2019 ICC Cricket World Cup? The thrilling final between England and New Zealand at Lords came at the end of keenly fought contest between the top ten cricket teams in the world.

B4B Payments helped the local hosts – The England and Wales Cricket Board (ECB) – provide payments solutions to both the teams and their management plus the many vital CWC staff.

“I was very pleased with the solution B4B Payments provided to help support the players, officials and staff during the CWC19,” says Sam de Terte, financial controller for the ECB.

“We were very impressed with the B4B team’s professionalism when rolling out the solution and the support provided to ensure the teams and officials could concentrate on their on field performance, providing the best World Cup experience for the fans around the world.”

The Cricket World Cup took advantage of B4B’s cobranding product, producing specially designed Mastercards for the competition. “I thought it was a really eye-catching design,” comments Tim Robson, Account Director for B4B Payments. “We enjoyed supporting such a high-profile tournament and look forward to working with the ECB on future events.”

B4B Payments is privileged to work with many sporting events to provide payment solutions, for example, the 2015 Rugby World Cup. The Greater London Authority and B4B Payments supported the 2017 IAAF World Championships in London and will be working together for the Euro 2020 tournament.

If you wish to discuss how B4B Payments can help your sporting event, or learn about our prepaid solutions, please contact us here.

Back to all news

Case Studies

How B4B has helped its clients