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B4B Payments Announces Strategic Expansion into U.S. Market

B4B Payments announces new collaboration with Visa in the U.S.

Digital payments company, B4B Payments, today announced a strategic collaboration with Visa in the United States. B4B Payments will leverage Visa’s proven scale, security and reach to grow in the U.S. market. The B4B payments program will be delivered on Visa Debit Cards and supported by Visa DPS for issuer processing services.

The move will see B4B Payments’ technology aiming to help companies facing challenges with outdated payment methods in the United States. Due to open its first U.S. office in Boston, Massachusetts in August 2020, this announcement marks a significant leap forward in capability for B4B Payments.

“Now is the right time for us to unleash our platform into the U.S. market and help companies free up their time from the sometimes-antiquated expense management processes in the same way we have in Europe. We are looking forward to achieving similar levels of success by collaborating with Visa to take our product forward.”

Paul Swinton Founder and CEO of B4B Payments

B4B Payments’ technology helps to streamline the payment process for organisations who had previously found difficulty managing issues that can be associated with traditional payment methods, such as employee expenses or third-party payments. The platform is entirely digital and can be used in conjunction with the B4B app to enable updates on the go, featuring automatic notifications of funds received, reminders for receipt input and freeing up the business to spend more time on other tasks. The technology allows for increased visibility and control over the expense payments that a company makes to its staff and suppliers. B4B Payments is particularly useful for agile digital companies without the resources to employ full-time administrative staff, or who employ gig economy workers and contractors, because payments can be tracked and made as needed without needing a central interface.

Kieran Draper, Head of B4B Payments (USA) Inc, comments, “We’re delighted to be able to announce the company’s expansion into the U.S. market, which has been a corporate ambition of ours for some time, and to transform the sometimes challenging process of business payments alongside a global brand like Visa is a great privilege.”

Our platform assists U.S. businesses facing challenges with purchasing and payments, in a world where the gig economy is growing massively. We hope to provide these businesses with a swift, secure and easy-to-use platform that gives them more time and effort to focus on their trade, rather than their administration.”

“We have successfully worked with fintech organizations across the globe to provide a clear path towards getting to market faster and more efficiently, leveraging Visa’s scale, security, reach and strong network of partners. By working with B4B payments on their expansion to the U.S., we are continuing our support for fintechs, with the goal of accelerating the growth of the payments industry and creating better ways to help move money everywhere.”

Terry Angelos, SVP and Global Head of Fintech, Visa

B4B Payments announces this exciting news off the back of an excellent 2019, which saw the company win Best Prepaid Product of the Year at the 2019 European Card & Payments Awards. With over 1,000 customers in Europe alone and several award wins under their belt, this expansion into North America represents a significant milestone for the company.

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The benefits of a branded prepaid business card

To brand or not to brand?

Wait… Is that even a question? Brand! Brand everything!

Often when somebody goes on a company trip, they’ll travel out with a business credit card in order to cover their expenses. This has been the typical method of corporate expense management and keeping your spending on trips under control. However, the use of the branded prepaid business card is on the rise. Here are a few reasons that these cards are beneficial for both the brand, the business, and its users.

A high level of management control

Using business credit cards can often be a struggle, as too many cards being in circulation can be difficult to track. Using a management control platform such as B4B Payments means that you can keep track of all of your corporate expense cards, generate spending reports, and load cards individually or in bulk. This makes the amount of control you have over your corporate expenses far more secure and is a big step towards accurate real-time tracking of company finances and spending.

Personalisation can boost your brand

The improvement of your brand is always a big benefit to any company, and prepaid business cards are not exempt from this idea. When your employees go to a conference and need to cover for their expenses, they can reach down into a wallet and show off your company’s brand whilst paying for anything they get when away. This is a quick and easy way to get your brand seen by more people, often industry professionals, whilst putting minimal effort into getting this exposure. With a colourful and vibrant company expenses card, your business can stand out from the crowd.

Control your expenditure

Everyone’s heard the nightmare stories. Employees often go on long trips to conferences or retreats and may overspend far beyond what the company initially anticipated. With a credit card, it is much harder to stay within these limits compared to a debit card. Using a prepaid business card, there is no credit involved. Your company’s representatives are limited by the amount that is paid onto the card, and therefore can’t overspend and leave your business in financial trouble. Peace of mind is valuable in business, and that is exactly what this card can offer you.

If you’re interested in a prepaid personalised business card in order to control your corporate expenses and get your brand out there, get in touch with B4B Payments. Our team of experts will help to explain all of the available options to you and find you a bespoke way forward.

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B4B Payments chooses LHV Banking Services to fuel growth

LHV, the financial and payment services provider, is pleased to announce award-winning corporate prepaid payments solution provider, B4B Payments (‘B4B’), has become the latest FinTech customer of its London branch. 

Since the launch of its London office in 2018, LHV has now quadrupled its client base to 120.  Customers are predominantly financial institutions and FinTechs, who have been drawn to LHV’s value proposition, its ‘one stop shop’ offering that covers large scale banking service requirements, and its partnership model whereby LHV works closely with clients to develop custom made solutions that satisfy their individual requirements. 

FCA authorised B4B will gain access to LHV’s full service offering including state of the art payment infrastructure and real time Euro and Sterling payments capability via Single Euro Payment Area (‘SEPA’) Instant and Faster Payments schemes respectively. In addition, B4B will benefit from access to LHV’s Application Programming Interface ‘LHV Connect’, which offers a wide range of services, including GBP and EUR safeguarding accounts, Virtual IBANs, currency exchange, liquidity services and where appropriate financing.

B4B Payments, veteran prepaid payment provider in Europe, is going global, expanding operations in North America and opening its first US offices in Boston. The platform enables organisations of any size to manage expenses, simplify payroll, reimbursements, and offer employee rewards and incentives.

As a leader in Fintech and prepaid business payments for over 14 years and voted the Best Prepaid Product of the Year in 2019, B4B Payments continues to offer innovative, flexible, and time-saving solutions that streamline and eliminate antiquated finance and accounting processes.

Andres Kitter, Head of LHV’s UK Operations, said, “Our decision to establish a presence in London post the 2016 Brexit referendum was to increase our presence in what remains one of the leading financial and fintech sectors in the world and in the process attract customers of the calibre of B4B.  The company has been operating for fifteen years, which shows significant experience and market resilience and we are delighted that two profitable organisations are partnering for continued growth.

“In a little over two years, we have not only quadrupled customer numbers in our London office to 120 but also significantly diversified our client base so that the companies we serve range from payment service providers to FX brokers and from startups to established financial institutions and unicorns. All our clients are subjected to comprehensive onboarding procedures and due diligence and encouragingly we have a growing pipeline of potential customers currently undergoing this process.  I am therefore confident that the momentum behind our London operations will be maintained going forward.” 

 B4B CEO and co-founder, Paul Swinton said, “We looked at a number of providers to provide safeguarding and virtual IBAN capabilities. LHV came out on top due to their flexibility, functionality and value proposition. We migrated our clients easily onto the platform and we are very happy with the service to date. LHV will also be able to support us when we establish our European operation later this month with a one stop solution.”

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How to maintain customer service in challenging times

Due to the unprecedented situation of COVID-19, many businesses are struggling to maintain their customer service standards while complying with social distancing rules.

B4B Payments, who offer businesses smart, flexible payment solutions, were one step ahead of the cashless trend and recently shared their insights into maintaining customer service whilst co-hosting an online panel with PIF (Prepaid International Forum.)

During the first few weeks of the UK lockdown, demand for customer service surged as the UK public were unsure how nationwide restrictions would affect their day to day lives. Essential businesses who were still able to open, struggled with the demand for digital payments, as the government advised to limit the exchange of cash where possible. B4B Payments have been providing their services to help businesses with outdated payment systems to be able to offer digitised payment options. CEO of B4B Payments, Paul Swinton said, “We have always digitally engaged with our customers, and now with less time spent on commuting we have more capacity to identify opportunities where we can help customers.”

B4B Payments were able to effortlessly transition to working under the government’s new guidelines as they had created a COVID-19 crisis plan when news of the virus first hit UK headlines. The team were forced to put this plan into effect early when Paul learned one of his team had been exposed to the virus.

Early adaptation for remote working ensured his team were ready and prepared to quickly adapt to working from home. For example, each team member had access to well-configured technology to ensure they could work from home safely and productively. Technology the business is currently using includes Slack, VOIP telephony and signal encrypted chat software.

When the government announced working from home was essential, B4B Payments were able to confidently assure their customers they were offering business as usual. On the priorities of the company Paul said “Most importantly, robust steps had been taken to control the potential spread of the virus and to protect our valued staff members and their families. Our second priority that day was to underpin services offered to clients.”

In fact, the B4B Payments team were so efficient at transitioning to remote working, Paul has raised the question of how easily and willingly workers will transition back to the office environment. He explains, “We were concerned that some people would find it uncomfortable, but we are seeing quite the opposite…We need to be very aware of this because the crisis could trigger a shift towards more home working. Businesses will need to think carefully about this and develop interim plans.” Employees may be reluctant to return to a workplace due to fears of public transport and because they have enjoyed the flexibility that comes with remote working.

As a company who offers financial solutions to businesses, B4B Payments are no strangers to dealing with sensitive information about payouts and anxious clients. During this time, the demand for charities to deliver prepaid card solutions to those in need has skyrocketed and B4B Payments are working tirelessly to ensure these payments can be made. Paul ensured every member of the B4B customer service team had refresher customer service courses to ensure they could help vulnerable, scared customers during this unprecedented time. He explained why these refresh courses were essential to his business as “With these rapid digitisation projects come many thousands of potentially very vulnerable cardholders who may need technical and other help from our customer support team.”

Of course, with COVID-19, businesses who were well prepared for the pandemic are not just scrambling to provide adequate customer service, they are quickly adapting to the new measures to enhance how they operate as a business. B4B payments, for example, are finding faster and efficient ways to adopt a pragmatic response to emerging client queries. As businesses are more readily available to discuss their specific needs during a pandemic, B4B Payments have found they are able to quickly spot ways they may be able to help a business.

So, how have B4B Payments managed to maintain their customer service standards during the pandemic? The answer lies in the early adoption of fintech. Paul explains “We all agree that it hasn’t been a massive change for us, but that’s because we sit in this highly innovative fintech space.” The pandemic may encourage more businesses to adopt cashless solutions in the future so they can stay ahead of the curve, rather than waiting for them to be enforced.

If you’re interested in hearing more about how B4B Payments have navigated customer service during the pandemic, watch the full digital panel here.
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Salvation Army choose B4B in modern slavery response

Cashless advocates and prepaid payments company, B4B Payments is lending its technological weight to The Salvation Army in the vital work to support recovering victims of modern slavery, by working with the organisation on cashless payment technology.

The Fintech organisation, which is a fast-growing player in the prepaid card industry for over 14 years, is helping The Salvation Army to roll out its prepaid cards among victims of modern slavery for whom cash is an insecure method of payment. The rapid introduction of this new technology is one of many measures The Salvation Army and its partners have initiated with support from the Home Office to adapt the way support is provided to victims of modern slavery in its care. The use of prepaid cards enables The Salvation Army to minimise face to face contact  during the coronavirus pandemic in delivering subsistence payments to which victims of modern slavery are entitled under the Government contract through which The Salvation Army provides vital support to help them begin their journey of recovery.

Modern slavery is a problem which is still surprisingly prevalent around the world. Since 2011, The Salvation Army has supported more than 10,000 victims of modern slavery. In 2019, 46% of potential victims who entered support were referred from London.  It is estimated that one in two hundred people around the world is a slave, victims of all manner of exploitation hidden in plain sight in farms, factories and car washes and forced to work in the sex industry and even criminal activities such as drug smuggling.


Thanks to their amazing work in Britain and around the world, The Salvation Army is helping victims of modern slavery to begin new lives living independently when they are rescued from their captors, supporting the work undertaken through the Government contract with additional support programmes through our own charitable funds.

By partnering with B4B Payments, The Salvation Army is able to give the people it helps a prepaid Mastercard®. This means that staff can give the victim all the money that they are entitled to at once without fear that they will be targeted, and it works as a viable alternative to cash. Users are also able to make cashless payments online using this method, just like a traditional bank card, so they can more easily access Government services or pay for things from home if they have a disability or restricted by social distancing measures.

“Even in these challenging times with coronavirus, The Salvation Army and our partners are doing all we can so that victims have the best care possible, to keep them safe and help them continue their recovery.

Bringing forward the roll out of prepaid cards has been one of the key adaptations we’ve successfully introduced in recent weeks to help survivors of slavery as they not only begin to live independently but also supporting them to do this within Government guidelines, to protect them from infection.

 The Salvation Army’s Victim Care Fund has made a contribution of £20,000 from its charitable resources to make sure we could get the prepaid cards to the vulnerable people in our care as quickly as possible. 

We recognise the extraordinary demands on our staff, volunteers and partners, and want to thank them all, along with suppliers like B4B Payments, for stepping up in their rapid response to a fast-moving situation which has been exceptional and deserves commendation.”

Major Kathy, Betteridge, Director of Anti Trafficking and Modern Slavery for The Salvation Army

B4B Payments CEO Paul Swinton said, “It has been hugely rewarding to provide our services to The Salvation Army because they’re tackling some of the biggest social problems in the world today. Financial inclusion is an issue that cuts across so many different areas including Modern Slavery, domestic abuse, people trafficking and homelessness, and it is vital that we as a financial technology company do our bit to innovate and help the less fortunate.”

Stats on modern slavery and how The Salvation Army are supporting victims


For media enquiries, please contact The Salvation Army’s PR & Communications office:

media@salvationarmy.org.uk / 020 3657 7555

About The Salvation Army’s modern slavery work:


The Salvation Army was awarded the government contract in 2011 to provide specialist support for adult victims of human trafficking in England and Wales, including safe accommodation, counselling, medical care, translation services and legal counselling. Victims seeking help have been trafficked to or within England and Wales and are referred to the service through a dedicated referral line 0800 808 3733 available 24 hours a day, seven days a week.

For more information visit the website: www.salvationarmy.org.uk/modern-slavery 

The Salvation Army is an international Christian church and registered charity which has been transforming lives for more than 150 years. Working in 131 countries worldwide, The Salvation Army offers friendship, practical help and support for people at all levels of need. In the UK and Republic of Ireland this work includes more than 750 community churches and social centres. Registered Charity Nos. 214779, 215174 and in Scotland SC009359, SC037691. For more information visit the website www.salvationarmy.org.uk

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Powering through the Covid-19 crisis

“When the wind of change blows, some build walls, others build windmills.” Chinese proverb.

Do you know who’s powering along during the Covid-19 ‘crisis’? Fintech company B4B Payments is, and here’s how:

Thursday evening; a dreaded text

B4B CEO Paul Swinton was notified that one of his team had been exposed to the Coronavirus. Fortunately, the company had a Crisis Plan in place. One they’d wisely updated when Covid-19 first hit the headlines. Advance preparations included making sure all the team had access to well-configured technology designed for remote working. Including securely held systems on the Cloud. An email had already been sent to clients and other contacts saying B4B Payments was ready and well prepared to keep operational if the worst did happen. So, B4B was already equipped to offer ‘Business as Usual’ when the virus got too close.

Thursday evening part 2; so it begins

With a click, Paul activated well-considered protocols. All staff were told to start working from home with immediate effect. The Tech team responded by setting up a Whatsapp group to provide them with support and advice, and a way to ask for help.

Friday; getting things into perspective

By 9 am the whole company was self-isolated at home, ready for action and online. They were also displaying their strong sense of unity and community in this challenging time. Paul Swinton, B4B Payments CEO said: “Most importantly, robust steps had been taken to control the potential spread of the virus and to protect our valued staff members and their families. Our second priority that day was to underpin services offered to clients.”

One week later; windmills all working

The team, using a selection of tools including Slack, Trello, internal VOIP telephony, and Signal encrypted chat software is now a true ‘digital workplace’, connected online and powering along as efficiently and effectively as ever. That’s been achieved without compromising any of the comradery and team spirit that makes B4B Payments a first-class employer. Instead of banter around the coffee machine, the team now communicate, collaborate and just ‘chat’ in the virtual realm. Clearly, fully adhering to the self-isolation and social distancing advice from the Government and NHS. All proving the power of preparation, positive thinking and being agile.

Which brings us to another insightful quote: “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin

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B4B Payments shortlisted for two PayTech Awards 2019

B4B Payments is delighted to have been shortlisted for the PayTech Awards 2019 in two categories. The nominations are in the Best Corporate Payments Initiative and Best Prepaid Initiative categories. Both awards present the very best in the use of B2B prepaid technology and highlight B4B’s expertise in corporate expense management.

‘We are proud to have been shortlisted for these two awards, which really signifies the strides we have made over this past year as a company,’ said Paul Swinton, CEO. ‘It also demonstrates that the hard work the team has put into our solution and technology, through continuous innovation and improvement, is not only paying off but also leading the industry.’ Winners will be announced at a ceremony on 5th July 2019 at the HAC, London.

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CEO Featured as special guest on FinTech podcast

B4B Payments CEO & PIF Chairman, Paul Swinton, recently featured on Fintech Unplugged, a leading podcast for the fintech industry.

Paul joined hosts Robert Courtneidge from Moorwand and Suresh Vaghjiani from Tribe Payments, where he discussed what makes B4B Payments an award-winning business, how he got involved with industry-body PIF and his rise to the position of its Chairman. Paul also offers his opinions on the perception of prepaid cards in the market and his views on the current fintech scene.

Listen to the full podcast here.
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B4B Wins best prepaid product of the year 2019

We are excited to announced that B4B Payments Corporate Expenditure Solution was named winner of the coveted Best Prepaid Product of the Year at the Card & Payments Awards 2019 last night. The award was the culmination of a ceremony at the Grosvenor House Hotel, London.

The B4B solution helps clients free themselves from the many problems, inefficiencies and costs of cash-based expense processes. The judges said that the B4B nomination won their unanimous support as it ‘put forward good statistics and really spoke to how it targeted and impacted SME traders, a group that is often neglected.’

Paul Swinton, CEO, B4B Payments said, ‘This is a very special win for us. The Card and Payments Awards are extremely prestigious so, on behalf of the whole B4B team, I’d like to thank the judges for this great honour and recognition of the value we create for our clients.’

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CEO appointed chair of prepaid trade body

B4B Payments is proud to announce that its CEO, Paul Swinton, has been appointed as the next Chairman of the Prepaid International Forum (PIF), the not-for-profit industry body representing the prepaid sector.

The group, which was launched more than a decade ago, describes itself as “the voice for leaders in prepaid and fintech, influencing change and championing growth.”

Paul originally joined the PIF Board in April 2018 as a non-executive Director.

In the announcement of his appointment, PIF said that Paul, “brings a wealth of industry knowledge and experience to the role. His extensive background in the prepaid sector, alongside his role as CEO and Founder of B4B Payments, makes him the ideal candidate to lead PIF over the next three years.”

“This is a great honour,” said Paul. “Being appointed Chair of PIF is a huge opportunity to work closely with highly influential industry players to guide and support the growth of prepaid card use and benefits for people and organisations. We will represent the collective voice of PIF members within the regulatory landscape and be the positive and no-nonsense voice to both trade and the wider media.”

Paul takes over from Craig James, CEO of Neopay, who will step down in February 2019 after two consecutive terms at the helm.