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Incentives & Perks Insights Newsroom Uncategorised

Christmas gifting isn’t cancelled with E-gift cards

Let them eat cake.

Christmas 2020 is going to be unlike any other Christmas in most of our lifetimes. With the Covid-19 pandemic still seeing many countries facing a ‘lockdown’ or at least doing their best to control the spread of the virus, there is going to be limited opportunity for companies to celebrate with employees. So how can you go about rewarding your hardworking staff?

We have the perfect solution: give the gift of choice. If they want to spend their prepaid money on food for their family, so be it. If John from IT said his husband didn’t have time to make a Christmas cake this year, let him be the hero. If Kath from accounts looks like she’s worn a hole in her favourite slogan tee, she can order a new one, of her choosing.

Treat them. As equals.

It’s great, after such a tough year, to want to treat your staff. So well done you for even reading this! Everyone could do with a little cheering up. Remember how in our teens nothing anyone could get would be what we really wanted? And how your Mum would tell you off for saying, “I’d rather just have the money”? This year, it is more than likely that your team will be feeling like this. So our prepaid e-gift cards mean you have the privilege of giving them what they really want – the chance to choose it themselves. It means each team member gets the same thing, yes. This means greater equality and greater choice.

Taking the secret out of Santa

Despite the pandemic being described as a great leveller, the effects of it have been devastating for some individuals. Internally, your teams might view Nadia’s year as successful: Her comms team have written an award-winning pandemic-response plan. However, whichever member of the team gets her in a secret Santa could be blissfully unaware that her partner’s restaurant was forced to close, resulting in redundancies. Wouldn’t it be embarrassing to get her an insensitive gift, in this harshest of years? Orchestrating a virtual secret Santa means protecting your staff from transmitting the virus. Issue them all with a virtual gift card and they can purchase their own silly gift. We think toilet roll companies will – pardon the pun – clean up!

Good, clean fun

The Christmas party is notoriously a place for drunk colleagues to make embarrassing confessions, for things to get messy. But this year, mess is the last thing people want. What they want is respect, autonomy and reassurance. We can send out your gift as a virtual card, so nothing has actually touched any physical hands. Your staff can be reassured that their health and safety is paramount and you are listening.

Positive brand sentiment

Giving a gift basket for two when someone’s relationship has broken down due to the pandemic stress could leave a bitter taste in someone’s mouth, in what has been an unprecedented year. However, a branded, pre-paid card allowing them to spend a designated sum on something they want or need will have the opposite effect. When they see your logo as they select their spend, it will increase positive sentiment and loyalty. You could be getting them out of a tight spot, or helping them to feed the family. And, as the marketing message from old says – that is priceless!
Speak to our team about a personalised festive email campaign with e-gift cards we are certain your staff will love.

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Case studies Expense Management Incentives & Perks Insights Uncategorised

B4B Payments partners with UK full-service channel agency, Outbound for prepaid solution.

Recognising the need for efficient, secure, and cost-effective incentives and rewards programmes to deliver to their clients – as well as better way to manage company expenditure, Outbound turned to B4B Payments for a solution which ticked all the boxes.

Outbound is a full-service channel agency, specialising in Sales, Marketing and Management. They help vendors deliver maximum influence, using their long-standing expertise in the IT sector. Their clients include major brands such as HP and Lexmark, with dedicated teams to deliver channel engagement strategies, channel marketing, partner management, demand generation and programme administration with proven results.

B4B Payments partners with many of the UK’s foremost marketing agencies to provide prepaid payment solutions to their clients; encompassing corporate expense management and employee rewards. In a fast-paced world where rewards are needed quickly but must comply with all applicable financial services legislations, we work with agencies to understand their brief and select the best solution.

A complete solution

Outbound, like many organisations, previously used gift vouchers for company reward schemes resulting in an unwanted variation of gift based on country. Needing a solution which allowed them to standardise perks, so that individuals within countries didn’t feel they were getting a better or worse deal and wary of sending out gift vouchers in the post, as there was the chance that they could get lost was a major priority. At the same time, Outbound were using personal and company credit cards for trips and expenditure, so being able to combine a cashless solution which fits both needs meant that the B4B solution was the best option.

Claire King, Programme Manager at Outbound, explained that the solution had added value on a number of fronts. She said: “We have used B4B Payments across many projects with different clients – for example HP or Lexmark. The ability to create personalised cards is a useful way of creating brand awareness for the client. The B4B system is easy to use and send rewards and expenses to clients.”

Outbound chose B4B Payments to provide a solution that offered more choice. By providing personalised, prepaid cards which covered both incentives and expenses in one, made it much easier to provide a standardised reward, more control over company expenses, and saved time in accounting.

A great advantage for Outbound was the ability to send B4B cards with zero value, and then top them up with funds when the recipient confirms safe receipt, giving them peace of mind about funds going astray.

The result was a robust solution which allowed Outbound to deliver more value for their clients, offering them the ability to add personalised branding to the cards, enhanced security features, and full use of the B4B Payments platform, making their switch from gift vouchers, and personal payments to B4B prepaid cards all the more rewarding.

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Case studies Incentives & Perks Insights

How Bunzl used B4B Payments to reward loyal staff

B4B Payments are happy to partner with global logistics and distribution group Bunzl plc. Bunzl is the hidden giant behind many businesses taking care of non-core processes from packaging to hygiene products, from cleaning services to catering infrastructure.

“We were looking for a solution that allows our employees the freedom to spend their reward where they wish,” says Krystle Siaw, HR Business Partner. “Working with B4B Payments we came up with the My Bunzl Rewards branded Mastercard.”

The cards have been distributed across the many Bunzl divisions in UK and Ireland. The B4B system allows companies to set up their account to mirror the structure of their business units. This is important in a large company such as Bunzl with many subsidiary companies who all demand different accesses and separate reporting.

“The feedback from the business divisions and Bunzl employees themselves has been really positive,” says Krystle. “We wanted the reward process to be as easy as possible for everyone and we’re very pleased to be working with B4B Payments to make this happen.”

To discuss how B4B Payments can help your company reward its employees, please get in touch here