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How to avoid invoice fraud

According to UK Finance, UK business lost a total of £93 million in 2018 to invoice fraud, with the average payment to fraudsters being £20,750. To help you avoid losing potentially thousands of pounds, we’ve put together a list of things that you can do to avoid invoice fraud.

Scrutinise all invoices

It’s extremely important for you to scrutinise all of the invoices that you receive. The differences between a false invoice and a real one will be subtle, but if you look closely, you should be able to identify a fake. Common indicators of a fake invoice include a different phone number or contact name for correspondence, a change in payment methods, changes in the amount to be invoiced, a new signature, blurred logos, the addition to bank details that didn’t appear previously and email addresses with small changes.

Listen to your instincts

This might seem trivial, but it is important to listen to your instincts when analysing invoices. If an invoice does not seem genuine, it is probably a good idea to take a closer look at it. In order to stay in control of your payments, try and be more confident when refusing payments or unexpected information requests so that you don’t end up making a mistake under pressure. It’s better to be safe than sorry!

Don’t click suspicious links

This is a general rule of thumb for using the internet, but in order to avoid invoice fraud, never click on the links that appear in an unexpected text or email. Fraudsters are becoming more sophisticated than ever and it is now incredibly easy to create email addresses that look genuine upon first glance, but if you look closely, you might notice that certain names or words in the address are spelt incorrectly.

Check on suppliers

Fake invoices are often issued under a legitimate name with a fake bank account number or email address or under a false business name. When you’re taking on a new supplier, it’s a good idea to do your research into their business to ensure that they are legitimate and to search for their business address on Google maps. If their address is a PO box or a residential address, this could indicate that they are committing fraud. Where possible, if your existing suppliers get in touch claiming that they are changing their bank account or address, contact them directly to make sure.

Conduct multiple-stage authorisation

If you have the staff capability, it’s a good idea to hold multiple people responsible for the authorisation of payments. You could give the department or person associated with the expenditure responsibility for authorising the payment. The more people you have on hand to check each invoice, the more likely it is that someone will spot something suspicious.


If you’re looking to take control of your company spending in a secure and safe manner, get in touch with our expert team at B4B Payments today.

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insights newsroom Tools & Guides

How to be a top performing CFO

If you are currently a Chief Financial Officer (CFO) or hoping to secure a CFO role for yourself, you may be wondering how to be the best, top-performing CFO possible. Below we outline just some of the skills and characteristics a CFO should have to ensure they bring as much value as possible to their organisation.

1. Transparency

It is important a CFO knows how to create and maintain a trusting, transparent environment. The financial status and figures of a business are an essential element of its foundation. If a CFO is able to be transparent about the financial position of its company, it helps to build trust and ensures all departments and employees are working on the same page towards the same goals.

2. Communication

While it may seem obvious to say that a CFO should have good communication skills, simply being able to communicate well is not enough for a CFO. A CFO should have a flexible communication style that allows them to adjust their communication techniques when working with different departments or individuals. Throughout the course of a day, a CFO may need to communicate with subordinates, board members, business partners, suppliers and the media, making a flexible communication style essential to ensure they can build strong, lasting relationships with everyone they communicate with.

3. Solution-orientated

In a leadership position, such as a CFO, many people will look to you for business solutions, not problems. For this reason, a CFO must adopt a solution-orientated attitude and not fall into the habit of being rule or compliance-orientated, as this can limit the effectiveness of their decisions.

4. Teamwork

Many managers and those in a leadership position may think teamwork is a basic skill that everyone should have mastered in adulthood. In reality, however, it can be difficult for many CFOs to be able to adapt their understanding of teamwork in a leadership position. As a CFO, it is your responsibility to build and strengthen your team. For this reason, a CFO should never look to shine individually or expect personal praise, they should focus their time and energy on ensuring their team is as functional and efficient as possible, rewarding them rather than looking for individual praise.

5. Innovation

As a CFO, you have the power to make innovative financial decisions and revolutionise your department. For example, a CFO could introduce prepaid business cards that save their financial team significant time and money. The CFO must choose where to include innovation carefully, to ensure these changes help improve the efficiency of their company.


If you’d like to learn more about how prepaid business card solutions could benefit CFOs, do not hesitate to get in touch with B4B Payments today. We ensure CFOs can keep control over corporate expenses in one, convenient platform, ensuring to improve the efficiency of their department. For more information, contact B4B Payments.

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Expenses insights newsroom Payroll & Payouts Tools & Guides Uncategorised

The Pros (and cons) of being a cashless organisation.

It’s not uncommon for businesses to question whether they should adopt a cashless policy or not. Recent global events, such as the coronavirus pandemic, have led to an increase in credit and debit card payments. Digital wallet services like Apple Pay are also experiencing exponential growth, as increasing numbers of consumers and vendors embrace cashless payments.

However, in some industries – particularly in business-to-business environments such as wholesalers or supply merchants – cash is still commonplace. This article covers the pros and cons of switching to a cashless payments model and is designed to help you to determine whether going cashless is the right solution for you.

The pros of adapting a cashless policy

Save time – and money!

While businesses are expected to pay fees on credit card transactions, it’s worth noting that processing cash sales can take much longer. Ultimately, the time spent processing physical cash transactions could be better spent elsewhere. With cashless transactions, you’ll spend less time making trips to the bank, counting cash at the end of the day, and entering cash transactions into your accounting software.

Increased efficiency

A simple tap or swipe of a prepaid business card, credit card, debit card or mobile phone is much more efficient than giving out petty cash. If your business frequently experiences last minute or on-the-spot purchase needs, you may find that a cash-free solution helps to alleviate backlog in accounting.

Easier accounting and money management

If you’re frequently spending time poring over transactions while trying to determine why your expenses aren’t tallying correctly, it’s time to think about going cashless. With a cashless solution from B4B Payments, each transaction is tracked and receipt uploads are a breeze with the mobile app. This makes accounting more accurate and increases efficiency in the workplace.

Reduced risk

If your business keeps cash on the premises, you’ll always be vulnerable to theft. By switching to a cashless policy, you’ll improve the physical security of your staff and customers. Cashless transactions are also more hygienic – and your team and vendors will value this in a post-pandemic world.

Enhanced expense management

Going cashless isn’t all about finances coming in – it concerns your outgoings, too. Whether you’re purchasing from suppliers or covering the corporate expenses of field agents and reps, your expenses are easily tracked and managed when you go cashless.

Access valuable data

Cashless transactions generate a multitude of valuable consumer information. This data allows you to analyse the purchasing trends and spending habits of your card recipients and employees, which can be used to improve your financial strategy.

Cons of adopting a cashless policy

Increased card fees

One of the biggest bugbears for small-medium enterprises is the dreaded card transaction fee. To combat this, some companies factor card fees into their pricing structure, which could mean having to slightly increase the amount you charge your customers for your products.

*Pro tip- Read the fine print. Many prepaid card programmes offer cheaper rates from the outset, with hidden fees or margins on FX rates for transactions. Ω`

Some people prefer cash

For some organisations depending on who you’re distributing your cards to, cash is still king. In particular, older recipients of funds, are more accustomed to paying with cash and could feel alienated by your decision to adopt a totally cashless policy.

Is going cashless right for your business?

There are a lot of variables to consider before going cashless. Businesses in certain industries might benefit from going completely cashless, while others might still want to hold out before no longer utilising cash payments.

Whether you’re ready to take the plunge or not, having a cashless payment solution can certainly increase efficiency, provide you with better understanding of where your money is going, and streamline your accounting process. If you’d like more information, why not contact us to find out how B4B Payments could transform your fund disbursement today?

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Expenses insights newsroom Tools & Guides Uncategorised

How to cut business costs

No matter how established a business is, regularly looking for ways to cut and control costs and eliminate unnecessary expenditure is good business practice. In uncertain times, and when faced with an uncertain economy, every penny truly does count and even successful businesses should re-evaluate how they can cut costs.

1. Look for ways to be environmentally friendly

While swapping your bulbs for LEDs and installing solar panels may seem like unnecessary business expenses, in the long-term, they can help your business to save a significant amount of money. You can also encourage your employees to make better eco choices, such as switching off their computers rather than leaving them on stand-by and opting for digital documents rather than using paper. Buying reusable mugs and cups for your workplace is much more cost-effective and environmentally friendly than constantly buying single-use supplies. In a post-covid workplace, we recommend ensuring each member of staff has their own supplies to ensure the safety and health of your team.

2. Negotiate supply expenses

It never hurts to try and negotiate a lower price with supply vendors to see if you could get a better deal. If you have been with a vendor for the long-term, you can ask them to reward your loyalty and retain your custom by offering you a lower, more affordable price. If they are unable to do this, shop around for another vendor, you may be surprised at the savings you could make by switching to another supplier or company.

3. Reduce overheads

Do you really need an office? Since lockdown measures were put into place due to the global pandemic, many businesses are re-evaluating having a physical presence at all. It’s clear employees are adapting and thriving in a remote working environment and surveys show that by continuing to give your employees the choice to work from home, you will not only have a safer, happier team, but can significantly reduce your overhead costs by moving into a smaller office space or none at all. If you choose to have a smaller office space with fewer employees working physically in the office, this will also help you to lower your energy bills and keep employee expenses low.

4. Control expenditure

If you’re looking for an easy and efficient way to control employee expenditure, you may wish to consider B4B Payments. Having spent the last 14 years developing a robust prepaid card solutions that allows businesses to view and control their employee expenditure in real-time, ensures your organisation has total control and transparency over their employee expenses.

5. Reduce travel

Encourage all meetings to take place via video call or conference call, rather than allowing employees to travel frequently. This not only saves a company transport costs, but it also reduces the time employees spend and waste travelling from location to location. If it is essential departments or employees meet in person, use to ensure tracking your employees’ transport expenses is easy and you can factor this expense into your monthly or quarterly budget.

To learn more about the prepaid business card solutions that can help businesses of all sizes cut costs, contact B4B Payments today. From payroll to employee expenses and employee incentive management, we can help you manage your finances in one, convenient platform. Get in touch today to learn more about our effective solutions.

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company insights newsroom Tools & Guides Uncategorised

The benefits of a branded prepaid business card

To brand or not to brand?

Wait… Is that even a question? Brand! Brand everything!

Often when somebody goes on a company trip, they’ll travel out with a business credit card in order to cover their expenses. This has been the typical method of corporate expense management and keeping your spending on trips under control. However, the use of the branded prepaid business card is on the rise. Here are a few reasons that these cards are beneficial for both the brand, the business, and its users.

A high level of management control

Using business credit cards can often be a struggle, as too many cards being in circulation can be difficult to track. Using a management control platform such as B4B Payments means that you can keep track of all of your corporate expense cards, generate spending reports, and load cards individually or in bulk. This makes the amount of control you have over your corporate expenses far more secure and is a big step towards accurate real-time tracking of company finances and spending.

Personalisation can boost your brand

The improvement of your brand is always a big benefit to any company, and prepaid business cards are not exempt from this idea. When your employees go to a conference and need to cover for their expenses, they can reach down into a wallet and show off your company’s brand whilst paying for anything they get when away. This is a quick and easy way to get your brand seen by more people, often industry professionals, whilst putting minimal effort into getting this exposure. With a colourful and vibrant company expenses card, your business can stand out from the crowd.

Control your expenditure

Everyone’s heard the nightmare stories. Employees often go on long trips to conferences or retreats and may overspend far beyond what the company initially anticipated. With a credit card, it is much harder to stay within these limits compared to a debit card. Using a prepaid business card, there is no credit involved. Your company’s representatives are limited by the amount that is paid onto the card, and therefore can’t overspend and leave your business in financial trouble. Peace of mind is valuable in business, and that is exactly what this card can offer you.

If you’re interested in a prepaid personalised business card in order to control your corporate expenses and get your brand out there, get in touch with B4B Payments. Our team of experts will help to explain all of the available options to you and find you a bespoke way forward.

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case studies Education insights Payroll & Payouts Uncategorised

Next Steps South West provides support with prepaid Higher Education Travel Cards

Next Steps South West (NSSW) is an organisation, part of the Uni Connect programme, funded by the Office for Students.  Their aim is to increase progression into higher education by inspiring young people, working with teachers and parents to overcome barriers.

NSSW use personalised, prepaid cards for their Higher Education Travel Card scheme to enable students to attend university and college open days.

B4B Payments provides forward-thinking payment processing solutions, enabling any size organisation to manage its expenses, simplify its payroll and offer rewards and incentives using prepaid cards. With over 1,000 customers and growing all of the time, B4B Payments was voted the Best Prepaid Product of the Year in 2019.

Taylor, a student at Eggbuckland Community College in Plymouth, was the subject of multiple interventions from NSSW, who offered one-to-one support, motivational talks and workshops to help him become the first member of his family to attend university.

With the help of B4B Payment’s prepaid cards, NSSW was able to cover the cost to help Taylor travel to attend a UCAS exhibition and open days at the University of Exeter and the University of Plymouth. Following the support of NSSW, Taylor was able to earn multiple university offers to become an undergraduate student in September 2020.

With B4B Payment’s online portal, customers can easily load their cards with funds in a matter of minutes, track their expenditure and monitor access to their funds, giving organisations like NSSW, complete control over their finances. Annie Winsland, Central Team Leader at NSSW expressed her gratitude for B4B Payment’s prepaid cards: “The whole process has been simple and straightforward. Nothing is too much trouble for B4B staff and their swift response to any matter that may arise and the ability to tailor cards to suit our needs is a definite win for us.”

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Tools & Guides

Wirecard Situation: Customer and Cardholder FAQ

Following the FCA’s decision on Friday to freeze all activity on accounts and cards issued by Wirecard Card Solutions Ltd, we have created a list of common questions asked by both B4B Payments and Bread4Scrap customers and cardholders.

What happened?

Who are Wirecard Card Solutions?

What does this mean to me?

Why didn’t B4B Payments warn me about this sooner?

Is it only B4B Payments or Bread4Scrap customers and cardholders that are affected?

So, where is my money?

When will I be able to access my account?

I am expecting a payment. What happens if someone sends money to my B4B Payments & Bread4Scrap card now?

How will you keep me updated?

If my money is safe in a Barclays bank account, why can’t the FCA just release it?

The issues facing Wirecard AG in Germany have been known for a week. Did you not see this coming?

What actions are B4B Payments & Bread4Scrap now taking to resolve the situation?

How do I know my money is safe in the Wirecard Card Solutions Barclays account?

I loaded a float payment to my B4B Payments or Bread4Scrap account on the morning of 26 June. It shows as sent at my bank, but it hasn’t arrived at my admin portal. What happened to it?

My card is showing as ‘cancelled,’ does this mean I will need a new card?


 
What happened?

On 26 June 2020 the Financial Conduct Authority suspended operations of Wirecard Card Solutions Ltd UK, our card-issuing partner.

 
Who are Wirecard Card Solutions?

Wirecard Card Solutions is an e-money institution. B4B Payments and Bread4Scrap use them to provide e-money accounts to our customers, issue debit cards and process customer payments. That means the money in a B4B Payments or Bread4Scrap customer or cardholder’s account is not held by B4B Payments or Bread4Scrap, but with Wirecard Card Solutions. This money is kept in a ring-fenced (safeguarded) Barclays bank account.

 
What does this mean to me?

The FCA action means the money in B4B Payments and Bread4Scrap customer and cardholder accounts is frozen. Your money remains completely safe, but the FCA action means that you cannot access it right now. Read more on the FCA website

 
Why didn’t B4B Payments warn me about this sooner?

The Financial Conduct Authority suspended its permission for Wirecard Card Solutions Limited to operate on the morning of 26 June 2020. We had no prior warning that this was going to happen and that the FCA would freeze cards during their investigation with Wirecard in the UK. As soon as B4B Payments or Bread4Scrap learned that the FCA was suspending operations of Wirecard Card Solutions, we contacted all our customers to let everyone know.

 
Is it only B4B Payments or Bread4Scrap customers and cardholders that are affected?

No. Quite a few UK-based companies and their customers have been affected by the sudden suspension of Wirecard Card Solutions. Other e-money providers have also been affected.

 
So, where is my money?

If you’re a B4B Payments or Bread4Scrap customer or cardholder, your money is held by Wirecard Card Solutions in a ring-fenced Barclays account. The FCA action means that Wirecard Card Solutions’s account is frozen, so you cannot currently access your funds. When the FCA allows the money to be released you will be able to access it.

For the most up to date information, we urge our clients to refer to the FCA website.

 
When will I be able to access my account?

We expect the FCA suspension to be lifted – and so your inability to access your account and card is temporary.  When we have absolute clarity on the timing of card reactivation, we’ll immediately let you know.

For the most up to date information, we urge our clients to refer to the FCA website.

 
I am expecting a payment. What happens if someone sends money to my B4B Payments & Bread4Scrap card now?

Unfortunately, if you are expecting any payments using Bread4Scrap or B4B Payments (ie. your employer) our admin accounts are temporarily blocked from uploading funds or sending payments. For urgent payments, we suggest contacting the sender and ask them if it is possible to send funds to a different account. Please keep in mind we expect this situation to be temporary and resolved soon. It may not be possible for those senders to process payments externally to their B4B Payments or Bread4Scrap platform as their funds are also frozen. 

 For the most up to date information, we urge our clients to refer to the FCA website.

 
How will you keep me updated?

We will be informing our clients via emails, in the app and by posting the latest information here on our website. For our cardholders, we will keep you up to date via Twitter as well as here on the website. When cards are reactivated, we will send an SMS. Please ensure your mobile number is up to date by logging into your account and accessing your personal details. We know how difficult this situation is, and we are trying to keep you as informed as possible. As soon as we know more, we pass the information on to you.

 
If my money is safe in a Barclays bank account, why can’t the FCA just release it?

We believe that the FCA will eventually do this. They are reviewing the situation with Wirecard Card Solutions and need to make sure everything is in order before they can release the funds. At this stage the FCA have not told us how long this will take.

For the most up to date information, we urge our clients to refer to the FCA website.

 
The issues facing Wirecard AG in Germany have been known for a week. Did you not see this coming?

We were aware of the situation with Wirecard AG in Germany; however we were repeatedly reassured by Wirecard Card Solutions Ltd that this would not affect operations in the UK.

 
What actions are B4B Payments & Bread4Scrap now taking to resolve the situation?

Our goal is to give you access to your money as quickly as possible. We are speaking to the FCA for further guidance. With regards to future plans, B4B Payments has been planning an updated long-term solution for when the UK leaves the EU at the end of the year. We can confirm we have accelerated these plans. Our goal is to continue providing a stable platform that will allow our customers uninterrupted use of their cards and funds moving forward (UK and non-UK). At this time, we are unable to give definitive timelines – but will have an update for you in the coming weeks. We assure you that the B4B team are working around the clock to resolve this situation.

 
How do I know my money is safe in the Wirecard Card Solutions Barclays account?

It is a requirement from the FCA that funds are stored in a ring-fenced account, and the FCA supervises regulated entities to make sure they comply with the regulation and store the funds correctly. All funds in the Barclays account belong to B4B Payments and Bread4Scrap customers and cardholders and cannot be used for any other purposes. Although the account was officially attributed to Wirecard Card Solutions, B4B Payments and Bread4Scrap had visibility of the Barclays account prior to the FCA suspension, and we saw no unusual activity.

 
I loaded a float payment to my B4B Payments or Bread4Scrap account on the morning of 26 June. It shows as sent at my bank, but it hasn’t arrived at my admin portal. What happened to it?

If you sent it out before 10am on 26 June it should have been delivered to the destination.

If you sent it after 10am 26 June it will not have gone. Unfortunately, we weren’t aware of that at the time that cards would be frozen. These funds are still in the ring-fenced Barclays account and should eventually be credited back to your B4B Payments or Bread4Scrap account and made available to you.

 
My card is showing as ‘cancelled,’ does this mean I will need a new card?

No. This is only a temporary measure put in place by the FCA to ensure cards are not used during this time. Once the FCA release their suspension of funds held by Wirecard, your card will be reactivated. 

 For the most up to date information, we urge our clients to refer to the FCA website.

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case studies Expenses insights Non Profit Uncategorised

Church Service: Finding solutions with B4B Payments

Connect Church took control of spending and increased the effectiveness of their multiple programmes by using prepaid business cards from B4B Payments.

Connect Church was founded 80 years ago in Birmingham and has grown to become a vibrant church for the modern age. It is multigenerational and multinational drawing people from across the city, and around the world, through its online services on Facebook and YouTube. It is run by a small staff who work hard to coordinate the work of more than 100 volunteers.

Until recently, the work of the church was facilitated using petty cash, or by people paying from their own pockets and claiming reimbursement. These methods were difficult to administer across so many activities and volunteers. Paperwork was not always submitted correctly, and the system was continually at risk. When staff made online purchases from their own pockets, there was often unavoidable delays before the money was reimbursed, which affected their family budget. Vital activities and services were delayed or adversely affected as a result. Connect Church needed a corporate expense management system that would work for them.

Finding payments solution that worked

As a way of facilitating the online payments, Connect Church first considered debit and credit cards, linked to the church’s main account. However, they quickly recognised that this would still be difficult to administer as well as being a security risk.

Using corporate expense cards through B4B payments turned out to be the ideal solution.

Now, funds are loaded onto the cards by the administrator, according to an approved budget. The process is simple, and fast so that even emergency payments can be quickly handled 24/7 and the cards can be topped up as needed.

Users can then make purchases anywhere that accepts MasterCard® payments, in-store, or online. Receipts are uploaded online, so keeping track is secure and straightforward. Because the administrator can view all transactions in real-time on the secure B4B interface, users are not able to make large purchases or be tempted by a large credit balance.

Set up was simple, and support was available at every stage. The church staff found that working with the B4B team was a pleasure throughout the process.

“From day one, our interactions with the B4B team have been warm and helpful. They have always been quick to respond to our enquiries for support, and even though we are a relatively small concern, we have always been treated well as their clients.”

– Tracee McAtear, Executive Pastor

The proof is in the pudding

The church immediately saw an increase in the number of services and programmes they were able to offer. The staff and volunteers no longer held back by slow, cumbersome claim processes could focus on running the activities of the church. Staff and key volunteers felt empowered to make their activities happen without delay and without the risk of being personally out of pocket. The church, which is also a registered charity, is run by trustees who can now rest assured that funds are responsibly utilised and accounted for according to fiduciary regulations.

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case studies insights Payroll & Payouts Uncategorised

Alpha Contract Solutions simplify and streamline payouts to their temporary and unbanked workers

Alpha Contract Solutions is a dynamic HR company, supplying civil engineering consultants and contractors to prestigious projects across Europe. They needed a smart, flexible and secure payment system to manage their payroll of UK contractors, many of whom are working on temporary projects in other countries, without local bank accounts. The innovative and award-winning prepaid Mastercard solution from B4B Payments turned out to be a great fit for their business.

The next level in employee satisfaction

Prior to turning to B4B Payments, ACS used the legacy banking system of international transfers across borders, but found that the process was difficult and time-consuming for both management and the contractors out in the field.

Managing director Sefton Hanley said: “The service we received from banks was slow and expensive with payments sometimes taking days. We need to look after our people, and delays like that are unacceptable.”

With prepaid cards, the process is fast and easy. ACS contractors are issued with an ACS branded card, which can be loaded with funds quickly and securely. There is no requirement from the employee to fill in any paperwork and recipients receive an SMS notification once the payment has been made. They can then use the card to pay for goods and services anywhere a Mastercard® payment is accepted, online or in-store. The funds are immediately available, and the card can be used worldwide 24/7.

Secure, efficient and fraud-proof

The B4B Payment system eliminates the complicated accounting processes involved when handling cash and expense forms. ACS management found the process, with its clear audit trail, an ideal way to streamline their payroll system. If a card is lost, it can be easily replaced, with no risk to the business. The card is sent directly to the employee and usually arrives within 24 hours. If there is an emergency, top-up funds can be loaded onto the card quickly and securely and the system is fully controllable. Incentives, expense costs and rewards are also all easily incorporated and managed.

Outstanding service and support

The management of ACS is dedicated to being hands-on and detail-oriented, with a commitment to supporting complex projects that operate around the clock, in multiple time-zones. This means that they require very high standards of support from all of their suppliers. They found the team at B4B Payments more than equal to the task. From initial meetings to the system going live, the process was smooth and effective.

“The service we’ve received from the team is great – the whole thing has worked well right from day one,” added Sefton Hanley.

For ACS, partnering with B4B Payments has clearly proved to be a winning strategy in managing their payroll efficiently and cost-effectively, with maximum benefit and satisfaction to their employees.

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case studies Expenses Incentives & Perks insights Uncategorised

B4B Payments partners with UK full-service channel agency, Outbound for prepaid solution.

Recognising the need for efficient, secure, and cost-effective incentives and rewards programmes to deliver to their clients – as well as better way to manage company expenditure, Outbound turned to B4B Payments for a solution which ticked all the boxes.

Outbound is a full-service channel agency, specialising in Sales, Marketing and Management. They help vendors deliver maximum influence, using their long-standing expertise in the IT sector. Their clients include major brands such as HP and Lexmark, with dedicated teams to deliver channel engagement strategies, channel marketing, partner management, demand generation and programme administration with proven results.

B4B Payments partners with many of the UK’s foremost marketing agencies to provide prepaid payment solutions to their clients; encompassing corporate expense management and employee rewards. In a fast-paced world where rewards are needed quickly but must comply with all applicable financial services legislations, we work with agencies to understand their brief and select the best solution.

A complete solution

Outbound, like many organisations, previously used gift vouchers for company reward schemes resulting in an unwanted variation of gift based on country. Needing a solution which allowed them to standardise perks, so that individuals within countries didn’t feel they were getting a better or worse deal and wary of sending out gift vouchers in the post, as there was the chance that they could get lost was a major priority. At the same time, Outbound were using personal and company credit cards for trips and expenditure, so being able to combine a cashless solution which fits both needs meant that the B4B solution was the best option.

Claire King, Programme Manager at Outbound, explained that the solution had added value on a number of fronts. She said: “We have used B4B Payments across many projects with different clients – for example HP or Lexmark. The ability to create personalised cards is a useful way of creating brand awareness for the client. The B4B system is easy to use and send rewards and expenses to clients.”

Outbound chose B4B Payments to provide a solution that offered more choice. By providing personalised, prepaid cards which covered both incentives and expenses in one, made it much easier to provide a standardised reward, more control over company expenses, and saved time in accounting.

A great advantage for Outbound was the ability to send B4B cards with zero value, and then top them up with funds when the recipient confirms safe receipt, giving them peace of mind about funds going astray.

The result was a robust solution which allowed Outbound to deliver more value for their clients, offering them the ability to add personalised branding to the cards, enhanced security features, and full use of the B4B Payments platform, making their switch from gift vouchers, and personal payments to B4B prepaid cards all the more rewarding.