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Ad Agency partners with B4B to streamline media buying and standardise reconciliation

Imperious Media are an e-based marketing agency specialising in SEO, Web Design, and Advertising.

Since Imperious Media were founded, they have created and managed over 1500 promotional campaigns on social media, on behalf of their clients. They use online advertising to get brands and products in front of buyers quickly and easily, whilst raising awareness and increasing visibility..

A reliable solution

When agencies such as Imperious Media use methods such as traditional cards, or bank transfers to pay for advertising, spend cannot be segregated per client or capped by maximum budget limits. Imperious Media were tired of receiving what they described as ‘really bad support’ and being stung with fees at the end of the month. 

In 2020, they chose B4B Payments to provide a quick and reliable prepaid payment method for advertising. Our all-in-one virtual prepaid card is powered by an intuitive, easy to use platform which offers real time spend control of card activity for better management of advertising campaigns.

The platform is so amazing and right on point, makes it very easy to use. It’s super practical and I am able to conduct my business way faster and not struggle with all sorts of problems, this makes me focus on running the actual business way more.

Imperious Media CEO, Stefan Radulescu

Imperious Media, like many other smart and savvy ad agencies, use B4B Payments to gain full financial visibility via the portal, with the ability to manage budgets all in one place, checking account balances which are updated immediately, and monitoring campaign spend at-a-glance.

This simplifies media buying activities and increases efficiencies by removing tedious reconciliation processes and providing clear and concise reporting.  The result is a robust solution which allows Imperious Media to save time and money on an ongoing basis when managing ad campaigns on behalf of their clients.

We’ve been working with affiliate marketeers like Imperious for many years, we’ve found that with simple pricing and easy systems, we can support their businesses so they can concentrate on client satisfaction.

B4B Payments Account Director, Tim Robson
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B4B Payments selected to join Mastercard Fintech Express Programme

B4B Payments, a leading global payments provider, is pleased to announce it will join the Mastercard Fintech Express Programme.

As part of the Mastercard Developers initiative, it is set up to provide support in obtaining licensing for issuing Mastercard prepaid, debit and credit cards either directly with Mastercard or through its qualified ‘Express Issuance’ partners.

For more than 15 years, FCA authorised B4B Payments has been deploying instant and secure prepaid solutions to the business community. The award-winning company enables organisations of any size to manage payments, expenses, gifts, or rewards quickly and safely, all via automated and streamlined processes, embedded within its powerful platform.

Joining the Fintech Express Programme is a natural next step in cementing the relationship with Mastercard. In 2020, B4B took its first steps within the scheme as Principal member, which provided B4B access to the worldwide acceptance network as card issuer. This extended partnership aligns with B4B’s mission to make innovative payment capabilities instantly accessible for all businesses that need it.

Paul Swinton, B4B Payments CEO said: “We are absolutely thrilled to join the Mastercard Fintech Express programme to quickly support organisations to go live with Mastercard with our turnkey solution. As we continue to disrupt business payments by providing quicker, more efficient, and cost-effective cashless pay-outs, this partnership will help us deliver more choice to organisations looking to scale and succeed via the power of seamless payments.”

Jason Lane, EVP, Market Development, Mastercard Europe commented: “We are pleased to welcome B4B Payments into the Fintech Express Programme. We look forward to further developing our relationship and are confident that they will continue to benefit from our extensive network and resources.”

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B4B Payments shortlisted for two awards at the FS Tech Awards 2022

B4B Payments is shortlisted for the FS Tech awards in Best Use of Mobile and Financial Inclusive Award.

B4B Payments is delighted to have been shortlisted for the FS Tech Awards 2022 in two categories. The nominations are in the Best Use of Mobile and Financial Inclusion categories. The FS Tech Awards celebrates excellence and innovation within the UK and EMEA financial services sector.

B4B Payments have been recognised in both categories for our rapid response during the pandemic, where we provided a quick and secure payment solution for NGOs tackling some of the biggest social problems in the world. Our easy-to-use mobile app made financial services more accessible, for migrants and victims of modern slavery.  By reducing risk, streamlining processes and modernising the support they offer, a large number of charities were better placed to increase the number of people they could help during the initial stages of the crisis.

Winners will be announced on 17 March 2022 at the Awards Gala Dinner.

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B4B partners with Sentinels to support Anti-Money Laundering compliance

Leading provider of B2B issuing solutions chooses Sentinels to support Anti-Money Laundering compliance across European markets.

B4B Payments, the leading global provider of card issuing solutions for businesses has selected Sentinels to support Anti-Money Laundering compliance across European markets. The Sentinels platform will facilitate B4B Payments in meeting anti-money laundering (AML) compliance requirements by improving the accuracy of fraudulent transaction detection across its portfolio of products.

A leader in innovative fintech solutions, B4B Payments requires a flexible AML solution that meets the monitoring requirements of the company’s diverse product and customer range – encompassing both corporate accounts and individual cardholders. The solution must also be scalable to support its increasing number of transactions as it expands its portfolio of payment solutions for businesses.

Sentinels was selected due to its ability to monitor transactions globally, together with the platform’s highly adaptable risk-based approach which results in quicker and more accurate identification of fraudulent transactions.

Using data-driven insights, Sentinels optimises AML and transaction monitoring processes and generates real-time insights to streamline workflows and compliance. Rules-based alert shaping reduces the number of false positives and provides a clearer, more comprehensive view into the transaction environment.

“The AML solution from Sentinels offers an intuitive environment for our compliance officers to monitor transactions, as well as the ability to easily edit monitoring rules. As compliance requirements become more stringent across Europe, partnering with Sentinels ensures that we are in the strongest position to meet these obligations and provide our stakeholders with the highest assurance that we are committed to supporting anti-money laundering efforts across the board.”

B4B CEO and co-founder, Paul Swinton

The Sentinels platform combines information from different data silos with external sources to feed its insight engine. Historical data and client feedback shape recommendations for next steps so that the platform’s insights continuously improve and grow in sophistication.

We’re excited to onboard B4B Payments to provide highly accurate data-driven insights that improve AML detection rates and increase efficiency across compliance workloads. Our partnership stems across multiple jurisdictions, enabling B4B Payments to operate in line with the varying AML requirements of its current regulators – the UK’s Financial Conduct Authority and the Bank of Lithuania. We look forward to providing the nuanced support required as it expands its services further across the globe.” 

Joost van Houten, CEO of Sentinels

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B4B Payments signs deal to join the Banking Circle ecosystem

Leading provider of B2B issuing solutions will become part of Banking circle ecosystem.

www.bankingcircle.com

www.b4bpayments.com

London, 16th November 2021 – B4B Payments (B4B), a leading global provider of card issuing solutions for businesses, is set to join the Banking Circle ecosystem to complement the Banking Circle payments Bank, providing accounts, payments and issuing to Payments businesses, Banks and Corporates. The deal is now going through the regulatory approval process. After closing of the acquisition, B4B will operate as an independent sister company of Banking Circle.

Together, Banking Circle and B4B will form a unique industry-leading provider of issuing and payment solutions with full value chain-coverage and scalability. As part of the Banking Circle ecosystem, B4B will continue to expand its portfolio of payments solutions for businesses, providing an unrivalled scope of financial services and product add-on optionality with wide reach and distribution power.

The management team will remain with B4B and will continue to lead the company going forward. In addition, Tom Jennings and Brian Lawlor, both with over 15 years of experience within the payments and issuing industry, will join B4B’s management team to help scale the business.

Paul Swinton, co-founder and CEO of B4B Payments, commented: “We are thrilled to become part of this fast-growing and innovative organisation. Under the new ownership we will have access to the investment and financial infrastructure to build on and accelerate our expansion across Europe and the US, and to expand our portfolio of payments solutions for businesses. In addition, we plan to launch a unique BIN-sponsorship proposition, building on B4B’s leading issuing capabilities and Banking Circle’s financial technology platform.

Anders la Cour, Chief Executive Officer of Banking Circle Group added: “We are very excited that B4B is joining the Banking Circle ecosystem. Banking Circle is growing rapidly in both its customer base and its service offering, and B4B Payments is a natural extension of that evolution. Together with B4B, we can provide Banks and Payments businesses with additional capabilities such as card issuing, built on top of our core platform of payments, accounts and liquidity. We look forward to working closely with the B4B team.”

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B4B launches sustainable card solution for its corporate customers

Roughly six billion payment cards are produced annually worldwide, with 75% of gift cards still being actual physical cards.

The environmentally-friendly card material made from 76% recycled post-industrial waste, will help B4B Payments reduce the amount of plastic produced for its payment cards every year.

Paul Swinton, Chief Executive Officer at B4B Payments said:

“Whilst the adoption of virtual cards is accelerating and our range of digital solutions continues to expand, we are committed to reducing the impact of card production on the environment, by using sustainable card materials.”

When considering our role in tackling environmental challenges, it was vitally important that we could maintain the superior card quality that our clients and card holders expect, but combine it with sustainable production techniques and materials that will help us protect the environment for years to come. We are delighted that our extended partnership with Thames Technology lets us deliver that.”

As a leader in FinTech and business payments and voted the Best Prepaid Product of the Year in 2019, the extended partnership with Thames Technology allows B4B Payments to add to its cutting-edge card capability, providing more choice to its corporate customers. The card is produced using a post-industrial recycled PVC core along with degradable overlay and non-plastic components including chip and antenna for payment cards. Overall creating a sustainable payment solution that will help reduce its contribution to climate change.

Angela Davies, Head of Financial and ID Sales at Thames Technology said:

“We are delighted to be supporting B4B Payments in its mission to offer a more environmentally friendly card solution to its growing list of corporate clients. Thames Technology’s business commitment to sustainability during 2020 resulted in the launch of our Eden range; a selection of PVC alternatives ideal for both financial and retail use, so it’s extremely satisfying to see our clients embrace this.”

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Banking Circle & B4B Payments join forces for innovative corporate payments service

Leading corporate prepaid payment provider selects Banking Circle for corporate accounts and clients’ funds safeguarding services

B4B Payments, a leading global prepaid payments provider, has selected Banking Circle to provide payments infrastructure for its corporate banking services. Providing prepaid solutions to businesses for more than 15 years, FCA authorised B4B enables organisations of any size to manage expenses, simplify payroll, reimbursements, and offer employee rewards and incentives.

As a leader in FinTech and prepaid business payments and voted the Best Prepaid Product of the Year in 2019, the new partnership with Banking Circle will enable B4B Payments to offer innovative, flexible, and time-saving solutions that streamline and eliminate antiquated finance and accounting processes. Initially Banking Circle will provide virtual IBAN accounts for B4B clients as well as safeguarding services.

Banking Circle Virtual IBAN gives financial institutions such as B4B the ability to issue virtual IBANs in their customers’ names in a way that traditional banks would simply not facilitate due to risk and legacy systems limitations. It is a genuine game-changer for the payments marketplace.

The future vision of the two companies’ collaboration includes utilising Banking Circle’s multi-currency accounts, SEPA and SWIFT transactions solutions and foreign exchange (FX) capabilities. By making payments ‘feel local’, Banking Circle will be removing the need for B4B to have a physical presence in each country in which its customers operate, yet deliver payment costs comparable to those of local banks in the region.

“Banking Circle is changing the dynamics of the global payments ecosystem. It is doing the heavy lifting for businesses like ours by establishing a super-correspondent banking network that will deliver fast and cost-effective solutions for our clients. We therefore see our partnership as integral to our ambitious development plans.”

B4B CEO and co-founder, Paul Swinton

“The diverse customer base of B4B requires flexibility and adaptability to serve their needs and we are delighted to be able to provide payments infrastructure to underpin that service. Our mission at Banking Circle is to tackle the legacy of high cost and slow international payments and B4B is another business that has seen the value we can add to their proposition.”

Anders la Cour, co-founder and Chief Executive Officer of Banking Circle

About Banking Circle

Banking Circle is a financial infrastructure provider to Payments businesses and Banks. As a fully licensed bank, free of legacy systems, Banking Circle technology enables payments companies and banks of any scale to seize opportunities in the new economy – quickly, at low cost and in line with high standards of compliance and security – with direct access to clearing that bypasses old, bureaucratic and expensive systems.

Banking Circle solutions are increasing financial inclusion. From accounts to lending, international payments to settlements and FX to compliance, Banking Circle technology is helping thousands of businesses transact across borders in a way that was previously not possible.

Banking Circle is owned by EQT VIII and EQT Ventures in partnership with Banking Circle’s founders. Headquartered in Luxembourg, Banking Circle has offices in London, Munich, Amsterdam and Copenhagen.

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B4B Payments welcomes Chief Commercial Officer Craig Simpson to the team

B4B Payments is a prepaid payments solutions company specialising in streamlining B2B payments using prepaid expenses cards, innovative payroll solutions and employee incentives. B4B Payments’ goal is to revolutionise business payments and payroll to make payouts quicker, more efficient, and cost-effective for everyone involved.

B4B Payments are today very proud to announce that a new member is joining the team. Craig Simpson, an MBA-qualified business development professional with over 15 years of experience in the payments sector, has recently been welcomed onboard by the B4B Payments team. The company is incredibly excited to work with Craig, who will no doubt be a valuable asset to B4B Payments.

Craig Simpson’s background includes experience as the Head of Business Development at a world-leading payment card technology company, as well as years as the Head of Business Development with Flex-e-Card, a company specialising in gift vouchers and prepayment cards. As he moves over to join the B4B Payments group, everyone involved is expecting big things from the new partnership. Craig’s immense experience in business development in the business payments sector will no doubt be invaluable to B4B Payments.

Paul Swinton, CEO and Founder for B4B Payments has said of the move, “We’re so excited to welcome Craig Simpson to the team; there’s no doubt that he’s going to be valuable to our work here. With 15 years of experience in business and sales roles and an MBA under his belt, Craig’s CV speaks for itself. At B4B Payments, we’re always looking to the future to innovate and adapt, and Craig’s many years of experience in both business development and payments will no doubt help us to stay at the forefront of payments technology.”

B4B Payments has already made a name for itself as a leader in business payments and prepaid business cards. Founded in 2006 as Payment Card Solutions, B4B Payments has been an FCA authorised Payments Institute since 2017. 2020 was a good year for B4B Payments, as the company expanded into new offices in both the USA and Europe, and this new hire of Craig Simpson is part of B4B Payments’ ongoing growth. The company is no doubt on an upward trajectory, with huge developments occurring over the past few years, including becoming a mastercard® principal member, EMI status, and winning the Best Prepaid Product of the Year at the Cards and Payments Awards in 2019. When coming on board, Craig said, “I am really excited to be joining B4B Payments at such an exciting time in its growth trajectory. We have big plans for expansion, industry leading technology and products, and a fantastic team in place. I believe that B4B Payments has a very bright future, and I am glad to be part of it.”

With new talent on board, B4B Payments is well placed to take on the international prepaid card industry in 2021 and beyond. The company’s strong record of award-winning products and services over the past decade and a half is the perfect match for Craig Simpson’s similarly strong record of exceeding sales targets throughout his career; in 2021, B4B Payments is set to go from strength to strength.

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Lithuania’s new B4B legislative changes: Why prepaid cards are the future

In April 2021, the Seimas approved draft amendments to Lithuania’s Labour Code, which will forever change the way Lithuanians will be paid by their employers. As of 1 January 2022, employers will no longer be allowed to pay their employees with cash, but via payment transfer to a digital account. Ideally, this will prevent unauthorised payments from being made in a ‘shadow industry’ and move Lithuania towards a cashless society.

An ideal solution moving forward would be for employers to take advantage of B4B’s prepaid payment cards for their payroll needs.

“This is a pivotal point for many organisations in Lithuania, and we believe our solution will be very helpful for transport and construction companies and accounting agencies providing payroll solutions”

Vladimiras Kolesovas- General Manager, B4B Payments Europe

Prepaid B4B Payment Cards

B4B Payments provides a pragmatic approach to payment processing solutions, which can enable any size organisation to simplify their payroll and reimbursements and manage their expenses while at the same time offer an employee incentives and rewards program. When you choose B4B to handle your payroll affairs, you can streamline your entire payroll arrangement by distributing employee compensation through a prepaid mastercard®.

B4B has created an adaptable prepaid card solution that will save your organisation money on fees and costs associated with the traditional payroll processes. These cards can be used for a variety of currencies: GBP, EUR, or USD. Our ground-breaking approach is especially useful for businesses with short term or temporary staff, so that you, the business owner, can meet the ever-changing demands of your workforce and not be constrained by limited means.

“We really appreciate how easy the B4B system is to use. Our staff get paid on time with minimum fuss, straight onto a Mastercard®, and their funds are available to use immediately. We highly recommend B4B Payments to anyone who needs to efficiently pay seasonal or unbanked workers.”

Carmen Chicea, Head of Administration, HPS Services


By using prepaid cards for payroll, businesses can benefit from low running fees. Processing costs associated with conventional paper payment methods can be costly, so B4B has ensured that businesses are free from these costs by eliminating load fees from our prepaid cards.
You can choose to have the cards delivered to your office or have the cards delivered directly to the cardholders’ homes. You also have the option to bulk order cards so that you can issue them at the time of your choosing. You’re in complete control when using our secure online management platform.


A Successful Case

The dynamic HR firm, Alpha Contract Solutions, provides civil engineering consultants and contractors to prominent projects throughout Europe. They required an intuitive, adaptable and secure payment system to help manage their payroll of UK contractors, many of whom were working abroad on temporary projects in other countries without local bank accounts. The award-winning and innovative prepaid Mastercard solution from B4B Payments ended up being the perfect fit for their business.

Before signing up with B4B Payments, ACS used traditional banking systems of international transfers across borders, but soon found that the process was time-consuming and tricky for both management and contractors in situ.

The service we received from banks was slow and expensive with payments sometimes taking days. We need to look after our people, and delays like that are unacceptable.”

Sefton Hanley, Managing Director of ACS

In ACS’s case, the process became simplified. ACS contractors were issued with a prepaid card specially branded with the company logo and specially chosen colour scheme. No requirements were put upon the employee to fill out any extra paperwork, and each employee received an SMS notification whenever a payment had been made. Funds were loaded quickly and securely without issue. Employees could then use the card to purchase services and goods at wherever they chose, as payment is accepted both online and in-store alike.

Another advantage of branded prepaid B4B card

You always want to seek out ways to gain exposure for your company, and prepaid payment cards from B4B are a great way to advertise your brand. As you have full control over the colours and logo, you can design an eye-catching prepaid Mastercard that will surely get noticed when one of your employees is making a purchase in the wider world. This is a wonderful way of getting your branding seen by a larger audience without putting in a great deal of effort.



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Incentives & Perks Insights Newsroom Uncategorised

RIP inter-departmental ping-pong. Swanky office perks are dead.

Say hello to a new era in employee perks.

Gone are the days of enticing office employee perks. Today’s employers must think of innovative methods to reward employees, whether they’re based in the office and or at home. Whereas before staff could look to employers to provide perks, ranging from everything from extra paid time off to ping pong tables in the break room and beer in the fridge, the landscape for employee incentives has now changed thanks to the significant rise in remote working. According to Anouk Agussol in the Financial Times, “Companies that don’t have flexibility benefits as standard will really lose out. It’s no longer an advantage to have it, it’s a disadvantage not to.”

Prepaid cash cards, the perk for everyone

Where once it might have been enticing to have fun office perks – think extra holidays, free food in the breakroom, wellness days, on-site gyms, laundry centres and much more – according to the Financial Times’ Perk Popularity Index, employees are now shifting towards matters of physical and mental wellness as well as financial freedom.

B4B Payments offers an ideal product with our prepaid cards for business. The employer creates a specialised prepaid business card complete with the company’s own branding and logo. The card can then be distributed to employees, who then choose how, when and where to spend it. B4B payment cards allow money to be spent at multiple vendors, unlike single-use store cards. By providing them with a prepaid B4B payment card, you could be helping them to repay student loans. In areas where the economy has been hit harder by Covid, your B4B payment card might be assisting with something as fundamental as groceries. Employees once enjoyed free sushi in the break room; today’s needs might be something more essential. Crucially, though, you’re leaving the spending power in the hands of the employee.

“We were looking for a solution that allows our employees the freedom to spend their reward where they wish. Working with B4B Payments, we came up with the My Bunzl Rewards branded Mastercard. We wanted the rewards process to be as easy as possible for everyone and we’re very pleased to be working with B4B Payments to make this happen. The feedback from the business divisions and Bunzl employees themselves has been really positive.”

Krystle Siaw, Bunzl plc.

The benefits of a branded prepaid B4B card

Gaining exposure for your brand is always a huge benefit to any organisation, and prepaid payment cards are no exception to this rule. For instance, if your employees were to go to a corporate event such as a conference and need to cover their expenses, they could always reach down into their wallet and grab their prepaid B4B payment card, showing off your company’s brand whilst they pay for their item of choice. This is a quick and easy way of getting seen by more people within your own industry, while putting minimal effort into getting this publicity. With a colourful and vibrant company prepaid B4B payment card, your business will stand out from the crowd.


B4B Payments provides modern payment processing solutions that enable any size organisation to simplify payroll and reimbursements, manage expenses and offer valuable employee incentives and rewards. By working with B4B Payments, your corporate expense management team no longer needs to worry about overextending itself on business payments and payouts. You decide how much money will be topped up on your prepaid B4B payment cards and keep yourself well within your own working budget.

If you’re interested in a prepaid B4B payment card to reward your employees and get your brand out there, get in touch with B4B Payments today. Our friendly team of experts will help to explain all the available options to you and find you a personalised way forward.