This Cookies Policy explains the definition of “cookies” and what type of cookies B4B companies group (UAB “B4B PAYMENTS EUROPE“ company code 305539054, registered address at Lvovo g. 105A LT-08104, Vilnius, Lithuania, “B4B Payments” company number 05941947, registered address at Millbank Tower, 21-24 SW1P 4QP, Millbank, London, United Kingdom of Great Britain and Northern Ireland and/or “B4B Payments (USA) Inc” company number 001418164, 275 Grove Street, Suite 2-400 Newton, MA 02466) (hereinafter – the Company or we)uses, when you visit our website: https://www.b4bpayments.com/ (hereinafter – the Website), the information we collect using cookies and how that information is used.
What are cookies?
Cookies are small text files stored in your browsing device when you visit our Website. With the help of cookies, the Website recognizes the user’s device (for example, the next time when the user visits the same website). Also, cookies may also be used to determine the user’s behavior, preferences, online habits, etc.
There are different types of cookies. Ones are used directly by our Website, whilst others cookies are third-parties’ cookies, that are placed by such parties in our Website.
The cookies used directly by our Website – the so-called “first-party cookies” – are cookies created by our Website. The information stored in them can be read-only by our Website.
“Third Party Cookies” are cookies that may be placed on our Website when we use external services.
Some cookies are allocated on your device only for the duration of your visit in our Website, and these are called “session based” cookies. These cookies automatically expire at the end of the user session as soon as the web browser is closed.
Another type of cookies known as “persistent cookies” consist of a text file sent by a web server to a web browser. The text file shall be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).
We have two categories of cookies operating on our website:
- Strictly Necessary Cookies – these cookies are essential in case of proper functioning of our Website. The Website may not function properly without these cookies.
- Marketing and Analytics Cookies – these cookies help us to improve our service by gathering information on user behaviour on our site
More information about cookies used by us is available in the table below:
|Type of Cookie||Purpose||Expiry|
|b4b_session_id||Essential session cookie used to track login state||10 minutes or on logout|
|device_id||Unique ID assigned to each device logging in. Used to combat fraud.||Persistent|
|lfuuid||Google Tag Manager cookie tracking individual sessions on the website to help us compile statistical data for marketing and operational purposes||3447 days|
|_gid||Google Tag Manager storing a unique ID allowing compilation of statistical data on website visits||1 day|
|_ga||Google Tag Manager storing a unique ID allowing compilation of statistical data on website visits||2 years|
|_gat_gtag_UA_2804442_17||Google Tag Manager cookie identifying our website allowing compilation of statistical data on website visits||1 minute|
|Zc_consent||Zoho cookie. Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.||1 year|
|Zc_show||Zoho cookie. Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.||1 year|
|Lang (x 2)||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||Session|
|lidc||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||1 day|
|lissc||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||1 year|
|bcookie||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||2 years|
|li_oatml||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||1 month|
|UserMatchHistory||LinkedIn tracker cookie – see https://www.linkedin.com/legal/l/cookie-table for more information||30 days|
|ZCAMPAIGN_CSRF_TOKEN||Zoho campaigns cookie. This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.||Session|
Third Party Websites’ Cookies
Our Website may display content from the external service providers, such as YouTube, Facebook, Twitter, LinkedIn, used their “Like” button, or the link to them. These third-party cookies policies shall be applied when you view this content by clicking on the mentioned button or the link provided. You can find more about these cookie rules here:
Our Website may have links to other third-party websites. We do not control how cookies are placed on third party websites, even if you are redirected to them from our Website. In cases when you click on a link from our Website and it takes you to other websites, you have to look separately how these third parties use their cookies.
If you visit other websites such as Google or LinkedIn before visiting our site, they may place persistent cookies of their own which will provide them with additional tracking information when visiting our site subsequently. Information on the purpose of these cookies is obtained from the third party directly.
How can you control and delete cookies?
There are different ways to manage cookies.
1) Cookies Settings in our Website
As our Website is using only strictly necessary cookies, there is no possibility to delete such cookies through our Website. You could manage your cookies settings using your browser; however, the Website may not function properly without strictly necessary cookies.
2) Using Your Browser
Most browsers allow you to change your cookies settings. In order to understand those settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details:
Cookie settings in Internet Explorer:
Cookie settings in Firefox:
Cookie settings in Chrome:
If you delete cookies, all settings controlled by these cookies will be deleted and it will require to be re-created when you later visit our Website. The Website may not function properly without strictly necessary cookies.
How can this Cookies Policy be updated?
How can you contact us?
If you have any questions about this Cookies Policy or any comments, requests, you may contact us by writing to us at firstname.lastname@example.org or post us at our relevant registered office address.