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The digitisation of arenas and sports events

As lockdown restrictions begin to relax around the world, many stadiums are preparing to welcome sports teams and fans once again. From local stadiums to large arenas, everyone involved in the sports industry is doing what they can to keep their staff and guests safe, including embracing new digital technology. Stadiums are beginning to encourage, and in some cases even make it mandatory, for their patrons to use digital and contactless payment solutions where possible.

What are the benefits of cashless payments for a stadium?

• Reduced theft as visitors and sports players will not need to bring cash into the stadium.
• Helps reduce the possibility of spreading COVID-19 or another virus as contact is limited.
• Better visibility to track where and how people are using money in the stadium.

How are contactless and digital card payments changing sports stadiums?

Making service faster

In the Stadium of the Future report by Oracle, it was revealed that sports fans in Germany would be willing to spend 68% more on purchases if the wait time for food and beverages was reduced by half. Similarly, US fans claimed they would spend 66% more on food and drinks if the wait time was reduced, as would UK fans by 61%. This sends a clear message to stadium employees – fans are willing to spend more on food and drink if their time queuing, being served and waiting to receive their food and drink is reduced.

By making contactless payment mandatory, stadiums could significantly improve their speed at serving food and beverages as money will not need to be regularly counted, distributed or stored in a safe, which can be very time-consuming processes.

Increasing sales of high-priced items

The price of food, beverages and merchandise in a stadium can vary. More often than not, however, stadiums charge a premium for food and drink as they try to offer their sports fans a unique sporting experience that they cannot receive or replicate from their home, including enjoying indulgent food and drink. It can be hard, however, for a sports fan to hand over their hard-earned cash to pay for food and drinks. Some sports fans may even purposely limit the amount of money they take to a game to ensure they do not overspend.

Contactless payments help consumers see money and pricing as digital, and eliminates the process of handing over their money physically. This often encourages sports fans to buy more food and drink.

Cashless spending in your organisation

Going cashless doesn’t stop with your visitors and fans. Prepaid business cards from B4B Payments are the perfect way to adapt cashless spending to not only your arena, but your organisation as well. Stop your employees from using their personal funds to purchase goods and supplies, entertain partners, and travel. With a prepaid card you can see exactly where your money’s being spent as it’s happening, the ultimate risk management tool. No need worry about excess spending or potential fraud.

Control the parameters yourself using the B4B online admin platform and mobile app. By removing spend on personal cards, you’re in control. You decide how much employees can spend, and what they can use their expenses for.

Have temporary employees and volunteers?

Paying temp workers doesn’t need to be difficult. Using a flexible B4B prepaid card, save money on handling costs and fees associated with traditional payroll processes.

Our innovative method can be particularly useful for businesses with temporary or short-term staff so that you, as a business owner, can meet the demands of your changing workforce and not be held back by limited resources. Our cards can be used for GBP, EUR, and USD currencies to create a bespoke experience for you.

Did somebody say branding?

Choosing a B4B prepaid card gives you a unique opportunity to showcase your brand. A stunning design will help promote your brand and create a positive association with your company every time your cards are used. For a seamless user experience, we also create a cardholder platform and unique landing page featuring your brand.

If you’d like to learn about prepaid cards, contact B4B Payments today. We are an expert fintech company who specialise in providing payment solutions for the sports industry.

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Sports after COVID-19

COVID has changed everything. The pandemic, which has swept the globe and affected nearly every country on all six continents, has caused cities to lockdown and normal activities to stop on a scale that has never been experienced before in living memory. However, there is light at the end of the tunnel – cities are now beginning to adapt to ‘the new normal’ and things are gradually opening up.

So, how does ‘the new normal’ affect sports? Competitive sports are loved by people all over the globe. In normal times, we flock to stadiums to watch our favourite football or rugby teams. But with some games being dubbed ‘super spreader events’, what is the answer for playing and watching sports during and after COVID?

Some competitive sports have already started to be played again, with strict testing and isolation procedures for the players. At the moment, no spectators are allowed in venues.

Undoubtedly, a lot will change. Social distancing will need to be undertaken by everybody involved in games for quite some time and this will cause a range of economic and social factors. Let’s look at some things that might change.

Virtual reality will become more common

Virtual Reality, or VR, helps people to see something as if it is actually taking place, and there will be a lot more of this as time goes on. Whether that be 360-degree photos on Facebook or fully immersive video, it will become much more normal to see games through this lens.

Journalism will focus on local sport

COVID is a time when everybody is looking inwards, focusing on their local area and what it has to offer. During the pandemic, it is harder for journalists to travel to report, meaning they may be more likely to focus on small, local teams rather than large-scale national reporting.

Athletes will seek independent forms of employment

It is projected that contracts for athletes will decrease, meaning that they will need to find other ways to fund themselves. They might become influencers, using their platforms to talk about certain topics and making money from sponsorships.

Coaches will become more tech-savvy

COVID is made much easier by technology – from the fact that we can pay using contactless cards to the ever-growing amount of TikToks to keep us amused – and coaches will undoubtedly become more tech-savvy throughout this crisis. During the pandemic, big decisions have been made over Zoom meetings, and with the pressing environmental crisis that will remain after the pandemic, this might be rolled out permanently.

Therefore, during and after COVID, coaches will likely rely on apps to communicate with their team members, draw up timetables and even train remotely.

School events will become important

Schools will need to adapt to playing sports safely, but they are likely to be children’s main involvement with the sporting world for some time. Sporting education in school will be crucial to the physical and mental health of students, as will education into different types of sports and advice on sporting careers.

Payments will change

Additionally, teams will have less funding and find themselves having to adapt in order to find the money to pay their staff. B4B offers safe, easy to use payment solutions for sports teams around the globe. Our contactless, prepaid business cards work anywhere where Mastercard® can be used, and can easily be topped up and utilised by players and organisation-staff alike.

Our prepaid card solutions are great for staff members earning anything from a few hundred to thousands of any currency a month, and they can be used to make payments across the globe. They are a fantastic way for any kind of sporting enterprise – from grassroots campaigns to full-scale sporting events – to organise their money better and reassure people of their job security during this difficult time.

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Dos and don’ts of sports payments

As COVID-19 lockdown restrictions begin to ease around the world, many sports fans and athletes are rejoicing as sports games and tournaments are preparing to resume once again. If you’ve recently been put in charge of the sports payments for a travelling sports team, ensure you follow our guidance below…

DO elect a team treasurer

If you are unfamiliar with managing a travelling sports team or have never handled sports payments before, you may be tempted to split the financial responsibilities of your sports team. This, however, will only lead to confusion and make your finances difficult to manage and organise. Instead, elect one treasurer and find a simplified financial system, such as a prepaid payment solution, that will unify your financial expenditure.

DON’T use cash

Whether you manage a small grassroots sports team or an international team of athletes, you should avoid travelling and paying for services with cash where possible. When you travel with cash, you make yourself incredibly vulnerable to theft and put yourself at risk of fraud. With cash, it is almost impossible to track your team’s spending and can be very time consuming to manage and distribute.

In light of recent global events, avoiding the use of cash where possible is essential. Many businesses will only now accept contactless card payments due to the social distancing measures put in place due to COVID-19. Cashless card payments will help to reduce the spread of the virus and help safeguard your sports team and employees from putting themselves at risk of infection.

DO stick to your budget

To ensure you don’t overspend and harm the financial position of your sports team, it is essential you create a precise budget and stick to it. Pre-paid cashless payment cards will ensure your sports team do not go over budget as they will have a specific amount allocated to their card. It will also be easier to track where you have been overspending due to their digital spend visibility.

B4B Payments, voted the Best Prepaid Product of the Year in 2019, offers payment solutions without regional limitations, as they are Mastercard® approved, ensuring your team can travel with ease without having to change payment type frequently.

DON’T mix funds

If you manage multiple sports teams it may be tempting for you to only open one bank account and blend all of your funds and expenses. It is essential, however, that each sports team you manage has a separate bank account and you do not use your personal account to keep any of your sports team expenses.

DO create a payment plan

As sports games begin to take place once again, it is essential you keep your team safe and your finances organised. This is why before hosting or attending a sports event you should contact B4BPayments, to order your prepaid business cards. All prepaid cards are managed with a robust, flexible, and easy to use digital platform and mobile app.

To learn more about how sports events and other organisations are benefitting from contactless payment solutions read our customer stories.

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The Future of Payments in Sport

Hint: It’s cashless

According to UK Finance, there were 39.3 billion payments made in the United Kingdom in 2018. Only 28% of these payments were made in cash, which is a 32% decrease over the past 10 years. By 2028, only 9% of payments are expected to be made in cash, so a huge number of businesses are choosing to ditch the payment method altogether.

The use of debit cards is on the rise and 98% of the UK population now use them regularly. Mobile and contactless payments are also on the increase and businesses from multiple industries, including hospitality and live events, are beginning to see the many benefits that cashless payment models have to offer.

Graph showing payment trends prepaid vs debit and credit

Sports stadiums, however, have been slightly more hesitant to adopt a cashless payment system, due to their long history of customers bringing wads of cash to spend on refreshments and merchandise. However, whether you organise grassroots, domestic, or international sports events, utilising a cashless payment solution in all aspects of an organisation can offer the following benefits:

Prevent Fraud

Many sports venues employ a more transient workforce than other businesses, which can increase the likelihood of employees committing fraud or theft. Using cashless payments for business supplies, employees have fewer opportunities to steal from the organisation and any strange payment anomalies are easier to identify via the data collected from digital transactions. Physical cash can be extremely difficult to keep track of. With a prepaid, cashless payment solution, temporary employees will not be tempted to slip some into their pockets.

Increased customer spending

Research suggests that customers are likely to spend significantly more at sports stadiums when they are paying via card or mobile payments rather than with cash. When your customers don’t have to worry about calculating how much cash they have in hand and physically hand it over, they are much more likely to be freer with their spending, whether they’re purchasing food, drink or sporting merchandise. Depending on the size of your sporting venue, that could add up to hundreds of thousands of pounds more per event and could lead to a significant increase in profit.

Save time and money

Businesses are required to pay a small fee for every cashless payment transaction, but this is insignificant when compared to the money that they could save. Manual cash management takes a significant amount of time and it can often take several hours a day to maintain accurate accounting records. From making trips to the bank to counting cash at the end of the day, the minutes spent handling cash can add up and staff will often have to be paid overtime. Cashless sports venues don’t have to worry about the time spent handling manual payments and will find that they have more time to invest in more important tasks.

Social Distancing

The current global pandemic has seen a huge number of businesses switch to contactless card payments to maintain social distancing measures and reduce the spread of the coronavirus. UK sports stadiums are predicted to reopen as early as autumn, but the post-COVID-19 world is likely to see social distancing measures continue. With cashless payments, customers can safely and hygienically pay for items in sports arenas without having to worry about coming into contact with each other, so it’s likely that we’ll see a further spike in the use of cashless payments in venues all over the world.


If you run a grassroots, domestic or international sporting venue and are looking to eliminate antiquated payment processes and finally find the time to do the things that matter, B4B Payments has the perfect solution for you. Our prepaid cards can help you keep control over your corporate payments via a single platform and mobile app. Freeing up your business’s time and money, cut unnecessary costs, and streamline your accounting systems to make your business operations run seamlessly.

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Powering through the Covid-19 crisis

“When the wind of change blows, some build walls, others build windmills.” Chinese proverb.

Do you know who’s powering along during the Covid-19 ‘crisis’? Fintech company B4B Payments is, and here’s how:

Thursday evening; a dreaded text

B4B CEO Paul Swinton was notified that one of his team had been exposed to the Coronavirus. Fortunately, the company had a Crisis Plan in place. One they’d wisely updated when Covid-19 first hit the headlines. Advance preparations included making sure all the team had access to well-configured technology designed for remote working. Including securely held systems on the Cloud. An email had already been sent to clients and other contacts saying B4B Payments was ready and well prepared to keep operational if the worst did happen. So, B4B was already equipped to offer ‘Business as Usual’ when the virus got too close.

Thursday evening part 2; so it begins

With a click, Paul activated well-considered protocols. All staff were told to start working from home with immediate effect. The Tech team responded by setting up a Whatsapp group to provide them with support and advice, and a way to ask for help.

Friday; getting things into perspective

By 9 am the whole company was self-isolated at home, ready for action and online. They were also displaying their strong sense of unity and community in this challenging time. Paul Swinton, B4B Payments CEO said: “Most importantly, robust steps had been taken to control the potential spread of the virus and to protect our valued staff members and their families. Our second priority that day was to underpin services offered to clients.”

One week later; windmills all working

The team, using a selection of tools including Slack, Trello, internal VOIP telephony, and Signal encrypted chat software is now a true ‘digital workplace’, connected online and powering along as efficiently and effectively as ever. That’s been achieved without compromising any of the comradery and team spirit that makes B4B Payments a first-class employer. Instead of banter around the coffee machine, the team now communicate, collaborate and just ‘chat’ in the virtual realm. Clearly, fully adhering to the self-isolation and social distancing advice from the Government and NHS. All proving the power of preparation, positive thinking and being agile.

Which brings us to another insightful quote: “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin

If you wish to contact us please go here.

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Simple alternative to cash for tour guides

Cash causes so many problems for tour guides out in the field from security issues to admin issues and fraud. It can become extremely complex and troublesome when tour guides are a part of your business model and are out in the field or are working remotely.

Due to this increased demand and opportunity, travel and tour guide companies are now looking at alternatives to streamline their processes, reduce stress and improve business administration, as cash is often a headache to administer and audit. It is also open to fraud and expensive to manage. Cash is a complication that shouldn’t exist in the travel and tour guide sector.

Businesses in the sector are starting to turn to prepaid cards to eliminate cash-based problems and to provide an expenses solution that makes operations smoother.

Solving payroll and funding issues

Prepaid cards allow travel companies to send funds electronically to tour guides or guests, instantly anywhere in the world 24/7. It can also remove any delays caused be traditional banking processes or cash distribution. Eliminating any potential payroll and funding issues can increase employee motivation and as a result, have a positive effect on your business’s customer service.

Increase security and protect your employees

Cash is outdated. Instantly eliminate the burden and risk of carrying or storing cash when travelling is involved, for both tour guides and guests, by using a secure prepaid card. Moreover, prepaid cards are reloadable 24/7 so your employees will only need one card at a time saving your business time and money.

No need for any pesky administration

Prepaid cards can replace petty cash completely. Once combined with expense systems and powerful receipt management tools, companies can manage all of their expenses, payroll, funding and much more on one system. Furthermore, you are able to monitor spending in real-time and integrate with any existing accounting or ERP systems in your business, giving you full peace of mind.

Other benefits

Prepaid cards have obvious cost-based benefits however removing the hassle and headaches associated with inefficient cash-based systems can lead to happier employees. Moreover, this can free up time for your employees and tour guides so that they can focus on their job to create entertaining experiences for tourists and not on their finances. This can lead to higher retention rate with higher performing tour guides who are often difficult to source.

How to choose a prepaid card solution for your travel company

The prepaid solution from B4B Payments offers a Mastercard prepaid card that can be used in the millions of locations globally that accepts payment by Mastercard. Funds can be spent in-store or online, meeting the needs of tour guides, travel companies and other travel stakeholders.

The B4B solution is currently enabling travel companies, tour guides and tourism establishments to replace inefficient cash-based systems for the past 5 years. It was named winner of the Best Prepaid Card Programme category of the Card & Payments Awards 2019. To find out more about how we work with travel companies and tour guides, and how we can help you, call us on 020 3137 3420 or email us at sales@b4bpayments.com.

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Eliminate payroll pain for Christmas events

According to the 2018 Pulse Report, the UK events industry is estimated to be worth £42.3bn and much of that figure is likely to be spent on corporate Christmas events. Not only is organising festive events a significant expense but it also can be an organisational headache, especially payroll for temporary or seasonal staff.

With December rapidly approaching, now is the ideal time to look for new ways to make your Christmas party planning simpler and more efficient for this and coming years.

Eliminate the inefficiencies of cash

The security risks, painful administration and accounting complexities have made paying people in cash unviable with company credit cards being even more frustrating. Prepaid cards are the first choice for companies looking for new and more versatile ways to manage corporate expenses, payroll and incentives.

The ideal tool for event organisers

Give your event organiser a prepaid card loaded with an amount you decide and keep track of their spending in real-time. It also means that you are not putting your team in the position where they have to fund expenses out of their own pocket and go through a time-consuming and frustrating manual expense claim process.

Also, you might need to enable multiple people or departments to pay for different aspects of the event such as travel, venue management or sourcing gifts. In that case, it would be impractical and undesirable to issue more company credit cards for a short-term project. With prepaid, you can instantly issue additional cards with different amounts loaded to other team members. This allows you to make completely bespoke employee incentive programmes instantly.

If you are arranging an event abroad where card payments aren’t always accepted, your team can always withdraw cash using their prepaid card from a local ATM, usually incurring lower fees than if withdrawals were made using credit cards.

Stay on budget

While everyone wants their event to be a great experience, nobody wants to find they have gone over budget to achieve it. One of the many drawbacks of paying with cash is that you’ll find it almost impossible to tell if you are nearing or exceeding your staffing budget. Using prepaid cards from B4B Payments would enable you to see exactly how much is being spent in real-time.

Pay a few or a few thousand staff

Whether you’re hosting a Christmas party, impressing your clients or putting on an awards evening, prepaid cards can help you manage events where you are employing a few to a few thousand temporary staff. As you can re-load cards remotely, you can pay staff via a prepaid card once or multiple times using the same card.

Another important advantage is that prepaid cards don’t have to be physical plastic. Today, you could issue virtual prepaid cards that can be issued instantly to anyone in the world. It’s the ideal solution for when you need to set up a method of payment fast for workers in other geographies.

Maximum spending appeal

Some prepaid cards, such as the ones you can issue to staff via B4B Payments, can be used to pay for goods and services anywhere that accepts payment by Mastercard online or offline. That means that you are well positioned to attract temporary staff for your event, especially those who don’t have bank accounts. Your seasonal workers will enjoy the benefit of being able to spend their pay immediately, virtually anywhere.

Expenses for staff

In addition to payroll for seasonal staff, you might also need to cover their expenses incurred such as travelling to your venue or meal allowance. The process of claiming staff expenses is quick and simple for both you and your employees with the ability to upload receipts electronically. No more inefficient manual processes or paper receipts to process and file.

Celebrate your brand

An event is a great opportunity to show off your brand. If you are looking for some extra visual impact, your cards can be branded with your logo as part of a production run from just a few hundred units.

An event is a great opportunity to show off your brand. If you are looking for some extra visual impact, your cards can be branded with your logo as part of a production run from just a few hundred units.

Prepaid cards – not just for Christmas

Mastercard published details of how more companies than ever are finding they can benefit from financial services from suppliers other than traditional banks. The Mastercard Prepaid Consumer Experience Index stated that prepaid use is predicted to grow by 133% in the next five years globally. The figures state that using prepaid cards to manage expenses is likely to be the number one reason why more companies will begin using prepaid cards.

B4B Payments is a multi-award-winning provider of Mastercard prepaid cards to companies, government departments and other types of organisation for uses such as expense management, gifting and payroll. To hear more about B4B Payment product updates, the latest Fintech news or how clients use our products get in touch with us on Linkedin, Twitter or via our website.

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B4B Payments shortlisted for two PayTech Awards 2019

B4B Payments is delighted to have been shortlisted for the PayTech Awards 2019 in two categories. The nominations are in the Best Corporate Payments Initiative and Best Prepaid Initiative categories. Both awards present the very best in the use of B2B prepaid technology and highlight B4B’s expertise in corporate expense management.

‘We are proud to have been shortlisted for these two awards, which really signifies the strides we have made over this past year as a company,’ said Paul Swinton, CEO. ‘It also demonstrates that the hard work the team has put into our solution and technology, through continuous innovation and improvement, is not only paying off but also leading the industry.’ Winners will be announced at a ceremony on 5th July 2019 at the HAC, London.

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CEO Featured as special guest on FinTech podcast

B4B Payments CEO & PIF Chairman, Paul Swinton, recently featured on Fintech Unplugged, a leading podcast for the fintech industry.

Paul joined hosts Robert Courtneidge from Moorwand and Suresh Vaghjiani from Tribe Payments, where he discussed what makes B4B Payments an award-winning business, how he got involved with industry-body PIF and his rise to the position of its Chairman. Paul also offers his opinions on the perception of prepaid cards in the market and his views on the current fintech scene.

Listen to the full podcast here.
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Universities reduce the need for cash on and off campus

Cash causes so many problems for universities and other educational establishments. It’s a headache to distribute and account for with huge opportunity for fraud. It’s also a turn-off for many young people who view cash as an outdated inconvenience. In fact, increasing numbers of young people prefer not to use cash at all. Research shows that teenagers are four-times less likely to use cash than the general public and use cash for just 6% of their payments, according to debit-card company Current.

With over 2 million students in UK higher education last year, it’s a big problem for which universities are increasingly determined to find an innovative solution. The goal is to reduce the inefficiencies of cash for themselves while increasing their appeal to prospective students.

The alternative to cash

Some progressive educational establishments in the UK are turning their backs on cash-based expense management systems in favour of issuing prepaid cards.

Many of the most interesting innovations in financial services in recent years have been made with prepaid cards. The Oyster card for travel around London’s rail network was an early example followed by new challenger banks such as Monzo which targeted millennials with services initially based on prepaid cards.

One of the main reasons for this growth is that prepaid cards have emerged as a convenient way to overcome many challenges from simplifying expenditure management to breaking down barriers to financial inclusion.

Here are a few examples of how prepaid cards are delivering benefits to universities and students.

Travel Bursaries

Course days and open days are huge opportunities for universities to attract new students in person. These are important days, with most universities opening 2-3 times a year.

Many educational establishments offer travel bursaries as a way to incentivise and help students to attend these events. A prepaid card can help remove the hassle and admin involved with distributing cash for travel purposes to visitors before the open day.

Research Programmes

Research programmes are one of the most important services universities can offer to a variety of industries. They often involve some form of reward in exchange for student participation. Dealing with the administration and distribution of funds after the research is often a time-consuming task with huge scope for fraud.

Alternatively, prepaid cards offer an easy way to upload funds in a way that is far less open to fraud. Cards can be retained by regular participants so funds can be uploaded remotely after each research programme is complete and rewards have been earned, removing the need for postage and associated administration.

Supporting Student Financial Hardship

University can be a financially challenging time for many students with a reported 40% worrying about how they will finance their studies and daily life. Financial Hardship programmes can, therefore, be an important factor when students are choosing their university.

Managing such a programme can however be challenging for universities as a robust, reliable and ongoing financial process is required with regular payments being made. Delivering funds to students using a prepaid card can be automated with recurring payments. Prepaid cards enable universities to monitor spending and take far better control of where funds can be spent with the ability to prevent spending on activities such as gambling. Moreover, certain goods and services can be excluded to ensure funds are used appropriately.

And there’s more

Prepaid cards can replace the use of petty cash throughout the university, from any one-off payments to expense cards for employees and contractors. Combined with powerful receipt management tools, prepaid cards can deliver a solution that keeps you in full control of your expenditure.

How to choose a prepaid card solution

An important factor in the success of a prepaid card programme to meet the needs of both the University and its students is its ability to be used in many locations. The prepaid solution from B4B Payments offers a Mastercard prepaid card that can be used in the millions of locations globally that accepts payment by Mastercard. Funds can be spent in-store or online.

The B4B solution is currently used by further education bodies, companies and government departments in the UK to replace inefficient cash-based systems. It was named winner of the Best Prepaid Card Programme category of the Card & Payments Awards 2019.

To find out more about how we work with universities and how we can help you, contact us today!