{"id":12849,"date":"2025-10-06T12:19:55","date_gmt":"2025-10-06T11:19:55","guid":{"rendered":"https:\/\/www.b4bpayments.com\/prepaid\/?p=12849"},"modified":"2025-10-06T12:19:57","modified_gmt":"2025-10-06T11:19:57","slug":"ima-europe-highlights-b4b-payments-on-the-future-of-incentives","status":"publish","type":"post","link":"https:\/\/www.b4bpayments.com\/prepaid\/ima-europe-highlights-b4b-payments-on-the-future-of-incentives\/","title":{"rendered":"IMA Europe Highlights B4B Payments on the Future of Incentives"},"content":{"rendered":"\n

Back in August, IMA Europe<\/a> featured B4B Payments in its bi-monthly IMA Chats<\/strong>, showcasing our perspective on how digital incentives are reshaping the modern workplace.<\/p>\n\n\n\n

We explored the shift from traditional one-off perks to digital-first reward programmes that span the entire employee journey. The feature highlighted how prepaid digital cards are becoming a powerful tool for building loyalty, sustaining engagement, and strengthening culture within organisations.<\/p>\n\n\n\n

IMA Europe\u2019s spotlight on B4B Payments reinforces the growing importance of innovation in incentives and recognition \u2014 and we\u2019re proud to contribute to the conversation on the future of workplace rewards.<\/p>\n\n\n\n

\n \n
\n Read the whole piece here<\/a> <\/div>\n \n\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n
\"\"<\/a><\/div>

B4B Payments Recognised as Finalists in the Card and Payments Awards<\/a><\/h2>
<\/div><\/div><\/div><\/article>
\"\"<\/a><\/div>

B4B Payments – Winners of the Partnership Award at the Global Fintech Awards<\/a><\/h2>
<\/div><\/div><\/div><\/article>
\"\"<\/a><\/div>

IMA Europe Highlights B4B Payments on the Future of Incentives<\/a><\/h2>
<\/div><\/div><\/div><\/article><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Back in August, IMA Europe featured B4B Payments in its bi-monthly IMA Chats, showcasing our perspective on how digital incentives are reshaping the modern workplace. We explored the shift from traditional one-off perks to digital-first reward programmes that span the entire employee journey. The feature highlighted how prepaid digital cards are becoming a powerful tool […]<\/p>\n","protected":false},"author":16,"featured_media":12850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[5,4,3],"tags":[155,38,154,70,47,33,86],"class_list":["post-12849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-fintech-insights","category-newsroom","tag-corporate-events","tag-events","tag-expense-management","tag-payments","tag-payouts","tag-prepaid","tag-prepaid-business-cards"],"acf":[],"yoast_head":"\nIMA Europe Highlights B4B Payments on the Future of Incentives<\/title>\n<meta name=\"description\" content=\"IMA Europe Highlights B4B Payments on the Future of Incentives\" \/>\n<meta name=\"robots\" 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