{"id":9384,"date":"2024-01-26T13:08:39","date_gmt":"2024-01-26T13:08:39","guid":{"rendered":"https:\/\/www.b4bpayments.com\/prepaid\/?p=9384"},"modified":"2024-05-31T17:20:56","modified_gmt":"2024-05-31T16:20:56","slug":"case-study_juni-accelerates-global-e-commerce-growth-through-b4bs-bin-sponsorship","status":"publish","type":"post","link":"https:\/\/www.b4bpayments.com\/prepaid\/case-study_juni-accelerates-global-e-commerce-growth-through-b4bs-bin-sponsorship\/","title":{"rendered":"Juni Accelerates Global E-commerce Growth Through B4B&#8217;s Bin Sponsorship"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong><strong>Background<\/strong><\/strong><\/h5>\n\n\n\n<p>Swedish startup <a href=\"https:\/\/www.juni.co\/\"><strong>Juni<\/strong><\/a> was listed as 2021\u2019s fastest-growing fintech startup in Europe. With a goal of eliminating common challenges faced by e-commerce businesses, Juni provides a financial platform that gives them complete visibility and control over their cash flow with a unified view of multi-currency business accounts, corporate virtual cards and flexible credit with unparalleled insights and analytics \u2013 all in one place.&nbsp;<\/p>\n\n\n\n<p>Since 2022, Juni has leveraged B4B Payments\u2019 <a href=\"https:\/\/www.b4bpayments.com\/prepaid\/bin-sponsorship\/\"><strong>BIN sponsorship<\/strong><\/a><strong> <\/strong>service to power its prepaid Mastercard card proposition and make it easy for businesses to keep track of their finances across multiple platforms. By partnering with B4B, they can ensure compliance, strengthen our presence in the UK, and enhance scalability. This collaboration reinforces our commitment to empowering FinTech innovators and established players alike, fostering a more inclusive and efficient financial landscape for SMEs.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>B4B: Full digital payment solutions within one provider<\/strong><\/h5>\n\n\n\n<p>B4B Payments stands out by providing a full range of financial services as a regulated Electronic Money Institution (EMI) in the UK and Lithuania. As a Principal Member of Mastercard Europe and a partner of VISA Inc in the USA.<\/p>\n\n\n\n<p>Following Brexit, many pan-European fintechs that operate in the UK have been impacted by the change in regulation. Therefore, teaming up with <a href=\"https:\/\/www.b4bpayments.com\/prepaid\/banking-as-a-service\/\"><strong>Banking-as-a-Service(BaaS)<\/strong><\/a> providers, like B4B, ensures they can still provide the unwavering compliance, security, and quality service we pride ourselves on.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Strategic partnerships take businesses to the next level.<\/strong><\/h5>\n\n\n\n<p>The partnership between Juni and B4B Payments is a significant step towards achieving our mission of empowering businesses with practical and secure financial management solutions. By leveraging B4B Payments&#8217; licensed capabilities in the UK, they can navigate the complexities of the post-Brexit regulatory environment while maintaining the highest security and compliance standards for their valued customers.<\/p>\n\n\n\n<p><strong>Samir El-Sabini, Co-founder and CEO of Juni, highlighted the benefits of partnering with B4B.&nbsp;<\/strong><\/p>\n\n\n\n<p><em>\u201cWe have a long-standing partnership with B4B, primarily in the UK, that has enabled us to scale Juni and continue our fast-paced growth while, most importantly, giving our customers more value when using our platform. Through B4B, we\u2019ve launched both new currencies and cards, and we\u2019re looking forward to building out our offering in 2024.\u201d<\/em><\/p>\n\n\n\n<p><strong>Paul Swinton, CEO of B4B Payments, also shared,&nbsp;<\/strong><\/p>\n\n\n\n<p><em>\u201cWe\u2019re delighted that we supported bringing the Juni prepaid Mastercard to market at its early stage and to see our payment solutions leveraged innovatively to empower e-commerce and digital marketing entrepreneurs. As an established fintech firm ourselves, we\u2019re excited to be part of Juni\u2019s continued success, and we look forward to working closely with them to achieve their ambitious roadmap.\u201d<\/em>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Future: Power any idea to the global market:<\/strong><\/h5>\n\n\n\n<p>Utilising <a href=\"https:\/\/www.b4bpayments.com\/prepaid\/banking-as-a-service\/\"><strong>BaaS<\/strong><\/a>, companies can seamlessly embed financial services from B4B&#8217;s Banking Stack and License, fostering innovation. This streamlined approach reduces operational costs, enhances the customer experience, and accelerates the development of the fragmented B2B FinTech Market. Startups can scale rapidly, delivering exceptional customer value and addressing underserved markets more effectively.<\/p>\n\n\n\n<p>The partnership with Juni exemplifies B4B&#8217;s <a href=\"https:\/\/www.b4bpayments.com\/prepaid\/bin-sponsorship\/\"><strong>Bin Sponsorship<\/strong><\/a>, facilitating global growth post-Brexit, accelerating the development of the B2B FinTech market, and removing barriers and costs for unserved markets, allowing SMEs to grow quickly and at a low cost without compromising quality.<\/p>\n\n\n<div class=\"advgb-recent-posts-block grid-view columns-3 line-height: 19px recent-posts-2e828273-727e-47dc-bcd5-4f39052f3d39\"><div class=\"advgb-recent-posts\"><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/b4b-payments-recognised-as-finalists-in-the-card-and-payments-awards\/\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"139\" src=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-1024x245.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-1024x245.jpg 1024w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-300x72.jpg 300w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-768x184.jpg 768w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-1536x368.jpg 1536w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-1200x287.jpg 1200w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2-1980x474.jpg 1980w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/CAPA2025-Finalist-2028x490-Hero-v2.jpg 2048w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/b4b-payments-recognised-as-finalists-in-the-card-and-payments-awards\/\">B4B Payments Recognised as Finalists in the Card and Payments Awards<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/b4b-payments-winners-of-the-partnership-award-at-the-global-fintech-awards\/\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"139\" src=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-1024x245.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-1024x245.jpg 1024w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-300x72.jpg 300w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-768x184.jpg 768w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-1536x368.jpg 1536w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-1200x287.jpg 1200w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1-1980x474.jpg 1980w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-Europe-Awards-Finalist-2028x490-Hero-v1-1.jpg 2048w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/b4b-payments-winners-of-the-partnership-award-at-the-global-fintech-awards\/\">B4B Payments &#8211; Winners of the Partnership Award at the Global Fintech Awards<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/ima-europe-highlights-b4b-payments-on-the-future-of-incentives\/\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"139\" src=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-1024x245.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-1024x245.jpg 1024w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-300x72.jpg 300w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-768x184.jpg 768w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-1536x367.jpg 1536w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-1200x287.jpg 1200w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero-1980x474.jpg 1980w, https:\/\/www.b4bpayments.com\/prepaid\/wp-content\/uploads\/2025\/10\/IMA-2028x490-Hero.jpg 2028w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.b4bpayments.com\/prepaid\/ima-europe-highlights-b4b-payments-on-the-future-of-incentives\/\">IMA Europe Highlights B4B Payments on the Future of Incentives<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Background Swedish startup Juni was listed as 2021\u2019s fastest-growing fintech startup in Europe. With a goal of eliminating common challenges faced by e-commerce businesses, Juni provides a financial platform that gives them complete visibility and control over their cash flow with a unified view of multi-currency business accounts, corporate virtual cards and flexible credit with [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[7,5,127],"tags":[143,132,42,70],"class_list":["post-9384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-company-news","category-fintech","tag-baas","tag-bin-sponsorship","tag-case-studies","tag-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO 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