Cookies Policy

General provisions

This Cookies Policy explains the definition of “cookies” and what type of cookies B4B companies group (UAB “B4B PAYMENTS EUROPE“ company code 305539054, registered address at Lvovo g. 105A LT-08104, Vilnius, Lithuania, “B4B Payments” company number 05941947, registered address at  Millbank Tower, 21-24 SW1P 4QP, Millbank, London, United Kingdom of Great Britain and Northern Ireland and/or “B4B Payments (USA) Inc” company number 001418164, 275 Grove Street, Suite 2-400 Newton, MA 02466) (hereinafter – the Company or we)uses, when you visit our website: (hereinafter – the Website), the information we collect using cookies and how that information is used.

What are cookies?

Cookies are small text files stored in your browsing device when you visit our Website. With the help of cookies, the Website recognizes the user’s device (for example, the next time when the user visits the same website). Also, cookies may also be used to determine the user’s behavior, preferences, online habits, etc.

How do we use cookies?

There are different types of cookies. Ones are used directly by our Website, whilst others cookies are third-parties’ cookies, that are placed by such parties in our Website.

The cookies used directly by our Website – the so-called “first-party cookies” – are cookies created by our Website. The information stored in them can be read-only by our Website.

Third Party Cookies” are cookies that may be placed on our Website when we use external services.

Some cookies are allocated on your device only for the duration of your visit in our Website, and these are called “session based” cookies. These cookies automatically expire at the end of the user session as soon as the web browser is closed.

Another type of cookies known as “persistent cookies” consist of a text file sent by a web server to a web browser. The text file shall be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

We have two categories of cookies operating on our website:

  • Strictly Necessary Cookies – these cookies are essential in case of proper functioning of our Website. The Website may not function properly without these cookies.
  • Marketing and Analytics Cookies – these cookies help us to improve our service by gathering information on user behaviour on our site

More information about cookies used by us is available in the table below:

cookielawinfo-checkbox-analyticsSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
LS_CSRF_TOKENCloudflare sets this cookie to track users’ activities across multiple websites. It expires once the browser is closed.
JSESSIONIDThe JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-necessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
Non Necessary
_gat_UA-177199514-2A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_ga_4N7FB4NCEMThis cookie is installed by Google Analytics.
AnalyticsSyncHistoryLinkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_gat_gtag_UA_177199514_2Google uses this cookie to distinguish users.
sliregNo description available.
sliguidNo description available.
slirequestedNo description available.
ln_orNo description
site_identityNo description available.
ZCAMPAIGN_CSRF_TOKENNo description available.
iamcsrNo description available.
1e5a17c8abNo description available.
3eb9b21c5cNo description available.
d4bcc0a499No description available.
_cfuvidNo description
b3e783bb62This cookie is set by the provider Zoho. This cookie is used for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform.
visitorIdZoomInfo sets this cookie to identify a user.
__cf_bmThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
UserMatchHistoryLinkedIn sets this cookie for LinkedIn Ads ID syncing.
langLinkedIn sets this cookie to remember a user's language setting.
bcookieLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lidcLinkedIn sets the lidc cookie to facilitate data center selection.
bscookieLinkedIn sets this cookie to store performed actions on the website.
li_gcLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
_zcsr_tmpZoho sets this cookie for the login function on the website.
_gatThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.

Third Party Websites’ Cookies

Our Website may display content from the external service providers, such as YouTube, Facebook, Twitter, LinkedIn, used their “Like” button, or the link to them. These third-party cookies policies shall be applied when you view this content by clicking on the mentioned button or the link provided. You can find more about these cookie rules here:

Our Website may have links to other third-party websites. We do not control how cookies are placed on third party websites, even if you are redirected to them from our Website. In cases when you click on a link from our Website and it takes you to other websites, you have to look separately how these third parties use their cookies.

If you visit other websites such as Google or LinkedIn before visiting our site, they may place persistent cookies of their own which will provide them with additional tracking information when visiting our site subsequently.  Information on the purpose of these cookies is obtained from the third party directly.

How can you control and delete cookies?

There are different ways to manage cookies.

1) Cookies Settings in our Website

As our Website is using only strictly necessary cookies, there is no possibility to delete such cookies through our Website. You could manage your cookies settings using your browser; however, the Website may not function properly without strictly necessary cookies.

 2) Using Your Browser

Most browsers allow you to change your cookies settings. In order to understand those settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details:

Cookie settings in Internet Explorer:

Cookie settings in Firefox:

Cookie settings in Chrome:

If you delete cookies, all settings controlled by these cookies will be deleted and it will require to be re-created when you later visit our Website. The Website may not function properly without strictly necessary cookies.

How can this Cookies Policy be updated?

We are constantly working on improving and developing our services; therefore, we regularly review this Cookies Policy and reserve the right to modify it from time to time. You will always find the latest and most up-to-date version of the Cookie Policy on our Website.

How can you contact us?

If you have any questions about this Cookies Policy or any comments, requests, you may contact us by writing to us at or post us at our relevant registered office address.

Cookie policy last modified on: 13 December 2022

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© 2006 – 2023 Payment Card Solutions (UK) Limited trading as B4B Payments is authorised by the Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 930619). UAB B4B Payments Europe is authorised by the Bank of Lithuania as an Electronic Money Institution (Licence No: 76) under the Law on Electronic Money and Electronic Money Institutions 2011.

In Europe, Cards are issued by B4B Payments pursuant to license by Mastercard International Inc. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

In the USA, the B4B Payments Visa® prepaid card is issued by Metropolitan Commercial Bank Member FDIC, pursuant to a license from Visa U.S.A. Inc. 40 Washington Street Suite 150 Wellesley, MA. 02481.

All communications should be sent to: Europe – PO Box 76256, London, SW1P 9NU. USA – B4B Payments, 40 Washington Street Suite 150 Wellesley, MA. 02481.

B4B wants to ensure our customers know that their security is of the utmost importance. As such, we will never ask you to tell us your passwords, card PINs or One-Time Passcodes (OTPs).

At B4B Payments, we have taken all necessary steps to secure customer data and protect their privacy. Our systems have been designed with numerous layers of encryption and stringent firewalls. We use a combination of biometrics, two-factor authentication and other methods when customers access our services online or via our app.