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IMA Europe Highlights B4B Payments on the Future of Incentives

Back in August, IMA Europe featured B4B Payments in its bi-monthly IMA Chats, showcasing our perspective on how digital incentives are reshaping the modern workplace.

We explored the shift from traditional one-off perks to digital-first reward programmes that span the entire employee journey. The feature highlighted how prepaid digital cards are becoming a powerful tool for building loyalty, sustaining engagement, and strengthening culture within organisations.

IMA Europe’s spotlight on B4B Payments reinforces the growing importance of innovation in incentives and recognition — and we’re proud to contribute to the conversation on the future of workplace rewards.

Read the whole piece here


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© 2006 – 2025 Payment Card Solutions (UK) Limited trading as B4B Payments is a financial technology company authorised by the Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 930619). UAB B4B Payments Europe is authorised by the Bank of Lithuania as an Electronic Money Institution (Licence No: 76) under the Law on Electronic Money and Electronic Money Institutions 2011.

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