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Unveiling the potential of BaaS: Insights from Brian Lawlor, our Group CCO

The show’s host, Rogier Rouppe van der Voort, explores Brian’s expertise in BaaS and how this breakthrough model is enabling companies to extend their services to provide customers and generate new revenue.

BaaS breaks the mould for the delivery of banking services. It gives non-financial institutions the ability to offer core banking services such as card issuance, payment acceptance and FX service. Thanks to BaaS, a business can launch its own banking services without having to go through the lengthy and costly process of attaining its own licence. They also avoid the need to build their own complex infrastructure for the delivery of those services.

Swedish startup Juni, which was listed as 2021’s fastest-growing fintech startup in Europe, is one of B4B’s most recent high-profile BaaS success stories.

‘BaaS has grown rapidly in recent years,’ explained Brian, ‘which has naturally attracted some new service providers into the market. With BaaS, organisations can quickly integrate banking functionalities into their existing products or services, eliminating the need for extensive development and regulatory hurdles.

‘BaaS is pushing innovation by allowing for the creation of tailored financial solutions that boost customer loyalty and engagement. Ultimately, it empowers businesses to scale efficiently, adapt to evolving market demands, and enter new markets with ease.’

The PCN podcast episode featuring Brian Lawlor is live, and you can catch it on all major platforms like Apple Podcasts and Spotify.

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