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How to be a top performing CFO

If you are currently a Chief Financial Officer (CFO) or hoping to secure a CFO role for yourself, you may be wondering how to be the best, top-performing CFO possible. Below we outline just some of the skills and characteristics a CFO should have to ensure they bring as much value as possible to their organisation.

1. Transparency

It is important a CFO knows how to create and maintain a trusting, transparent environment. The financial status and figures of a business are an essential element of its foundation. If a CFO is able to be transparent about the financial position of its company, it helps to build trust and ensures all departments and employees are working on the same page towards the same goals.

2. Communication

While it may seem obvious to say that a CFO should have good communication skills, simply being able to communicate well is not enough for a CFO. A CFO should have a flexible communication style that allows them to adjust their communication techniques when working with different departments or individuals. Throughout the course of a day, a CFO may need to communicate with subordinates, board members, business partners, suppliers and the media, making a flexible communication style essential to ensure they can build strong, lasting relationships with everyone they communicate with.

3. Solution-orientated

In a leadership position, such as a CFO, many people will look to you for business solutions, not problems. For this reason, a CFO must adopt a solution-orientated attitude and not fall into the habit of being rule or compliance-orientated, as this can limit the effectiveness of their decisions.

4. Teamwork

Many managers and those in a leadership position may think teamwork is a basic skill that everyone should have mastered in adulthood. In reality, however, it can be difficult for many CFOs to be able to adapt their understanding of teamwork in a leadership position. As a CFO, it is your responsibility to build and strengthen your team. For this reason, a CFO should never look to shine individually or expect personal praise, they should focus their time and energy on ensuring their team is as functional and efficient as possible, rewarding them rather than looking for individual praise.

5. Innovation

As a CFO, you have the power to make innovative financial decisions and revolutionise your department. For example, a CFO could introduce prepaid business cards that save their financial team significant time and money. The CFO must choose where to include innovation carefully, to ensure these changes help improve the efficiency of their company.


If you’d like to learn more about how prepaid business card solutions could benefit CFOs, do not hesitate to get in touch with B4B Payments today. We ensure CFOs can keep control over corporate expenses in one, convenient platform, ensuring to improve the efficiency of their department. For more information, contact B4B Payments.

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B4B Payments chooses LHV Banking Services to fuel growth

LHV, the financial and payment services provider, is pleased to announce award-winning corporate prepaid payments solution provider, B4B Payments (‘B4B’), has become the latest FinTech customer of its London branch. 

Since the launch of its London office in 2018, LHV has now quadrupled its client base to 120.  Customers are predominantly financial institutions and FinTechs, who have been drawn to LHV’s value proposition, its ‘one stop shop’ offering that covers large scale banking service requirements, and its partnership model whereby LHV works closely with clients to develop custom made solutions that satisfy their individual requirements. 

FCA authorised B4B will gain access to LHV’s full service offering including state of the art payment infrastructure and real time Euro and Sterling payments capability via Single Euro Payment Area (‘SEPA’) Instant and Faster Payments schemes respectively. In addition, B4B will benefit from access to LHV’s Application Programming Interface ‘LHV Connect’, which offers a wide range of services, including GBP and EUR safeguarding accounts, Virtual IBANs, currency exchange, liquidity services and where appropriate financing.

B4B Payments, veteran prepaid payment provider in Europe, is going global, expanding operations in North America and opening its first US offices in Boston. The platform enables organisations of any size to manage expenses, simplify payroll, reimbursements, and offer employee rewards and incentives.

As a leader in Fintech and prepaid business payments for over 14 years and voted the Best Prepaid Product of the Year in 2019, B4B Payments continues to offer innovative, flexible, and time-saving solutions that streamline and eliminate antiquated finance and accounting processes.

Andres Kitter, Head of LHV’s UK Operations, said, “Our decision to establish a presence in London post the 2016 Brexit referendum was to increase our presence in what remains one of the leading financial and fintech sectors in the world and in the process attract customers of the calibre of B4B.  The company has been operating for fifteen years, which shows significant experience and market resilience and we are delighted that two profitable organisations are partnering for continued growth.

“In a little over two years, we have not only quadrupled customer numbers in our London office to 120 but also significantly diversified our client base so that the companies we serve range from payment service providers to FX brokers and from startups to established financial institutions and unicorns. All our clients are subjected to comprehensive onboarding procedures and due diligence and encouragingly we have a growing pipeline of potential customers currently undergoing this process.  I am therefore confident that the momentum behind our London operations will be maintained going forward.” 

 B4B CEO and co-founder, Paul Swinton said, “We looked at a number of providers to provide safeguarding and virtual IBAN capabilities. LHV came out on top due to their flexibility, functionality and value proposition. We migrated our clients easily onto the platform and we are very happy with the service to date. LHV will also be able to support us when we establish our European operation later this month with a one stop solution.”

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Next Steps South West provides support with prepaid Higher Education Travel Cards

Next Steps South West (NSSW) is an organisation, part of the Uni Connect programme, funded by the Office for Students.  Their aim is to increase progression into higher education by inspiring young people, working with teachers and parents to overcome barriers.

NSSW use personalised, prepaid cards for their Higher Education Travel Card scheme to enable students to attend university and college open days.

B4B Payments provides forward-thinking payment processing solutions, enabling any size organisation to manage its expenses, simplify its payroll and offer rewards and incentives using prepaid cards. With over 1,000 customers and growing all of the time, B4B Payments was voted the Best Prepaid Product of the Year in 2019.

Taylor, a student at Eggbuckland Community College in Plymouth, was the subject of multiple interventions from NSSW, who offered one-to-one support, motivational talks and workshops to help him become the first member of his family to attend university.

With the help of B4B Payment’s prepaid cards, NSSW was able to cover the cost to help Taylor travel to attend a UCAS exhibition and open days at the University of Exeter and the University of Plymouth. Following the support of NSSW, Taylor was able to earn multiple university offers to become an undergraduate student in September 2020.

With B4B Payment’s online portal, customers can easily load their cards with funds in a matter of minutes, track their expenditure and monitor access to their funds, giving organisations like NSSW, complete control over their finances. Annie Winsland, Central Team Leader at NSSW expressed her gratitude for B4B Payment’s prepaid cards: “The whole process has been simple and straightforward. Nothing is too much trouble for B4B staff and their swift response to any matter that may arise and the ability to tailor cards to suit our needs is a definite win for us.”