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Rewarding Employees with Cash-Christmas

It might be too early to talk about Christmas, but it’s not too early to think about rewards and incentives for your employees.

Christmas is the perfect time to express your appreciation for your team’s hard work throughout the year. This festive season, B4B Payments offers a simple yet meaningful way to spread cheer among your employees – our prepaid gift cards

These cards provide your employees with the freedom to choose their own reward and are a testament to our 17 years of expertise in payments and our global recognition as a trusted provider of card issuing and embedded payment services, now as part of the Banking Circle group of companies.

The pain points of Christmas rewards

Selecting the perfect gift can often be a challenging and complex process. It’s a delicate balance of aligning the recipient’s preferences, interests, and needs with your budget constraints. You might also need to consider the uniqueness of the gift, its relevance to the recipient, and its potential longevity. Moreover, organisational considerations such as budget, ease of distribution, and the message the gift conveys must also be taken into account.

Even after putting careful thought into these factors, there’s no guarantee that the chosen gift will hit the mark. It could be the wrong size, colour, or simply not to the recipient’s taste. This uncertainty can turn the joyful act of giving into a stressful endeavour.

That’s where B4B Payments card services step in as the ultimate solution. They are universally appreciated because they offer the gift of choice. Using prepaid cards as a form of reward, the recipient has the freedom to select something that truly resonates with them, something they genuinely need or have been eyeing for a while. It’s an empowering gift that respects individual tastes and preferences. 

B4B Payments – offering unrivalled rewards and incentives

Let’s delve into some of the benefits of choosing B4B Payments for your corporate gifting this festive season:

1. Simplify management with our Cardholder app

Our user-friendly Cardholder app allows employees to manage their card balances and more easily. Plus, our dedicated support team is always on hand to assist with any queries.

2. Spend at millions of locations worldwide

Whether you’re rewarding a workforce that’s working from home, back in the office, or never stopped throughout lockdown, B4B Payments has got you covered. Our prepaid cards can be used anywhere Mastercard is accepted, including in their Google Pay or Apple Pay wallet!

3. Flexible, sustainable, and globally accepted

B4B Gift Cards offer the flexibility of being single-use or reloadable for incentives, payroll, payout, or expenses. They are made from 75% recycled plastic materials, offering a sustainable choice.

4. Expert team, advanced products, trusted global provider

Our expert team boasts a market-leading level of experience in setting up successful card programs, and we offer advanced end-to-end payment solutions to help you grow your business. As an FCA and Bank of Lithuania Authorised E-money institution, a Principal Member of Mastercard, and a partner provider to Mastercard Fintech Express Program, we are a trusted global provider of card issuing and payment services.

A gift from B4B Payments this Christmas

It’s not all about your employees this Christmas. There’s something for you, too. At B4B Payments, we’re offering FREE delivery on our cards to make your gift-giving that bit easier (and cheaper).

The minimum order value for our gift cards is £1,000, and this applies only to non-branded cards. The offer is limited to a single bulk order to a UK office address, with each card carrying a minimum load of £10. This special offer is available until October 31st, 2023.

Want to know more about rewards and incentives

Rewards and incentives can be offered all year round to improve employee retention. Take a look in more detail into how B4B payments use 17 years of experience in the payments industry to offer seamless rewards and incentives for businesses around the globe.

Incentives & Perks Newsroom

How to incentivise remote employees with prepaid cards

Even as COVID restrictions are rolled back, the likelihood is that for many people, the future of the workplace is remote.

82% of employees who currently work from home want a hybrid approach in future, and increasing numbers of businesses are redesigning office spaces, or even shifting premises entirely, to adapt to a new normal where offices are collaborative spaces, not vast banks of workstations.

Outside of the physical implications of a hybrid or remote office working approach, there’s a HR challenge to be solved: if you’re not seeing your employees in person as often (or at all), how do you keep them engaged?

It goes without saying that good management, excellent communication and a strong employer brand are important no matter where your employees are based, and a lot of these things haven’t changed much in the wake of remote working. However, many of the tools that formed the basis of pre-pandemic employee wellbeing and engagement strategies – fridges full of snacks, office pool tables and in-person team building days – aren’t as effective when your team is spread across multiple locations and are rarely all in the same place at once.

Bringing in cake for a team member’s birthday just doesn’t have the same impact it once used to. So how do you help remote employees feel part of a team, and how do you keep them engaged from a distance?

Bring office treats to your employees wherever they are

A fridge full of drinks and snacks was a common site in pre-pandemic offices, and many companies found that going beyond the basic tea and coffee station was a great way of keeping their teams happy and engaged.

For remote workers, it’s harder – they’re responsible for buying their own tea bags, and while most wouldn’t complain (particularly if they no longer have to keep their oat milk under 24 hour surveillance), it’s difficult to find a direct replacement for such a simple office perk.

Prepaid cards can be a great way of treating your employees wherever they’re based – by loading a regular “tea kitty” budget onto a card for each team member, they can choose their favoured drinks and snacks on you. Go further by offering a monthly “staff lunch on us”, or whatever other perks you provide for office-based staff, safe in the knowledge that your cards can be limited to prevent funds being spent on inappropriate things like alcohol or gambling.

Put teams in control of their equipment

If your employees work remotely, you have a responsibility to ensure they have everything they need to do their job – from a comfortable desk and chair to the right computer equipment and accessories.

Kitting out an office is enough hassle, but arranging home deliveries of equipment for large teams can be an absolute nightmare. Not everybody’s working spaces are the same, and they might benefit from slightly different equipment to make their working days more productive and less stressful.

Instead of shipping out the same equipment to each employee’s address, or managing individual orders on behalf of every employee, consider giving them control over their own equipment. Giving them a technology budget on a virtual or physical prepaid card allows them to choose the equipment that’ll work best in their space, and ensure they’re happy and comfortable wherever they work. Best of all, it’s easy to set controls on a prepaid card to ensure they’re shopping with approved suppliers.

Send perfect gifts without the guesswork

Buying gifts for colleagues is a minefield – you can sit next to somebody for five years and still know next to nothing about their personal preferences. If you’re only seeing them a day per week or less, chances are you have no idea what to pick out for them, leading to disappointment or potentially even offence.

Even “universal” gift options like food and drink can fall flat if they don’t fit a team member’s dietary or religious preferences, not to mention the risk of selecting something based on what you know about their interests (or trying to guess their clothes size!).

Even vouchers can be difficult for remote employees – buying something that can only be used in a specific chain of shops or restaurants assumes they have one nearby, and even the broadest voucher schemes limit the recipient’s choices in a way that might make picking out a gift difficult.

Instead, consider a prepaid card – funds can be loaded onto a physical or virtual Mastercard that your employees can use in millions of locations online or in store. With no limitations, each member of your team can choose a gift that’s perfect for them, with no stress and next to no admin compared to wrapping and shipping physical presents.

Give amazing rewards and incentives

Incentivising your team members with the gift of choice means they can reward themselves with whatever is most important to them. A prepaid card makes it easy to reward your team members for meeting targets, completing training, referring in new clients, or just about any other achievement you can think of.

Your prepaid cards can be branded for the specific incentive you’re running, and employees can receive their rewards instantly to spend wherever they’d like.

For larger companies, partnering with specific retailers can also help land your employees a discount when they use their prepaid card in specific stores, giving them an extra bonus on top of the money they’ve received but if far less likely to be spent on mundane stuff, like groceries!

Make office processes a breeze

While we all love a good office perk, sometimes the most effective way of engaging your teams is by making their day-to-day lives easier. This means giving them the autonomy to control how they work, supported by well-designed, efficient processes where they’re needed.

If an employee’s job requires them to make purchases on behalf of the business, convoluted procurement processes can cause unnecessary stress and hassle and reduce the mental energy they have to focus on more important projects. Similarly, staff who incur expenses when they travel for work shouldn’t have to struggle with claiming back their funds before their credit card bill is due.

A prepaid card scheme can give your teams control over their own spending whilst ensuring that your finance team remains on top of overall company spending – cards can be activated or frozen, loaded or unloaded with the click of a button.

Departmental budgets can be loaded onto a pre-paid card, either virtual or physical, so teams can handle their own specialist software subscriptions or equipment purchases, with the ability to restrict them to only using approved suppliers if required.

For employees who need travel and subsistence expenses, pre-paid cards can be loaded to a predefined top-up limit automatically, so they’ve always got available funds for fuel, food and other necessities while they’re on the road. Better still, they can upload receipts instantly through a cardholder app, so keeping on top of reconciliation is a breeze.

Launch your own company card scheme with B4B Payments

Launching your own branded prepaid card scheme is easier than you think – B4B Payments offer everything you need to get started in weeks, with a powerful management platform, physical or virtual branded cards and a user-friendly cardholder app.

To find out more about how we can help, get in touch today.

Incentives & Perks Newsroom

How embedded finance can help drive business growth and bring benefits to your organisation

In recent years, embedded finance has been making waves in the business world, allowing organisations to offer their customers additional services, simplify transactions, and improve customer loyalty.

The new possibilities brought about by embedded finance even led Andreessen Horowitz’s Angela Strange to remark in 2019 that “every company will be a fintech”.

While that prediction may or may not come to pass, the emerging truth is that embedded finance in businesses of all sectors is providing opportunities for growth.

What is embedded finance?

Embedded finance is the integration of banking systems into non-banking organisations – for example, when a business offers ‘buy now pay later’ options on purchases, offers loans, or uses branded debit cards. The likelihood is that these businesses are not registered banks, as acquiring a banking license entails adherence to strict regulations and meeting significant capital requirements.

Instead, to offer these services to customers, businesses partner with a Banking-as-a-Service provider who lease their licensed online banking services to non-banking organisations.

This is all facilitated through the use of an API (application programming interface) which is essentially a type of code which allows a business’s system to speak more easily to a bank’s, allowing businesses to ‘plug in’ to a bank’s specific financial service and pick and choose which parts of the overall banking provision they want to opt into.

This means that when, for instance, a customer chooses to pay for a sofa on finance, it’s not the furniture company they’re borrowing from, but the bank that is providing the furniture company’s financial services.

What are the benefits of embedded finance?

It leads to happier customers

The pain point of needing to seek credit elsewhere can be eliminated with embedded finance options, which leads to a more streamlined purchasing experience. Customers don’t need to interact with multiple organisations to make a purchase, and are therefore less likely to abandon carts at checkout.

This improved overall experience means that customers are more satisfied with your business, are more likely to return in future, and have a higher likelihood of developing brand loyalty.

It can be used to offer incentive schemes to customers

Using reward and incentive schemes is a sure-fire way to build brand loyalty among customers. With embedded financial options, brands can go beyond the tried and tested “stamp card” by offering valuable and meaningful services to customers that also propagate loyalty.

An example of this is the Tesco Clubcard Pay+; a Tesco branded debit card which earns Clubcard points whenever it’s used, and extra when used in a Tesco store. It allows customers to ringfence their grocery budget on a Tesco debit card, and integrates the Tesco brand and the loyalty scheme into the customer’s daily purchasing habits.

This is what customers want

Embedded finance schemes and services have seen huge take-up from customers in all sectors, proving that they are answering problems and providing value to consumers and clients.

One example is the Starbucks App and card system, which allows customers to transfer money to their Starbuck’s account so that they can quickly pre-order coffee. In the US, it was reported that Starbuck’s had more money loaded onto Starbucks cards and their app in 2016 than many banks had in deposits. 41% of their custom was carried out through the app/ Starbucks card.

You can gather additional data on how your customers behave

With embedded finance options, new opportunities to better serve your customers can become apparent via the additional data that can be harnessed.

Embedded finance services offer many ways for your customers to interact with your brand, and offer insights into how your customers behave, how they spend their money, and how they interact with your services, depending on the financial service they’re using.

This data can be leveraged to uncover trends, offer more personalised deals and marketing, and inform business operations at a decision-making level.

The solution you choose depends on your business and your goals. At B4B, we have a range of embedded financial services that can drive growth and bring benefits to your organisation. Get in touch with our advisors to discuss your needs.

Incentives & Perks Newsroom

How branded payments solutions can help you boost customer loyalty and drive growth

Providing customers with a compelling reason to stay engaged with your brand is crucial to driving growth through 2022 and beyond

While some industries have thrived and others struggled through the pandemic, all companies have one thing in common as we move into 2022: the need to redefine their relationships with consumers and keep up with rapidly-changing expectations.

While a Ranstad study found that 1 in 4 UK employees expect to change jobs in the next year, consumers are just as ready to shake things up. Having spent two years enduring pandemic-related disruptions from queues and one-way systems to extended call centre waiting times, customers are rapidly growing impatient with brands who aren’t delivering the level of experience they expect.

Customer loyalty has never been so important, and providing customers with a compelling reason to stay engaged with your brand is crucial to driving growth through 2022 and beyond.

Loyalty schemes for 2022: what’s changed?

Customer loyalty schemes are nothing new – from collecting Betty Crocker box tops in the 1930’s to collecting miles as a member of American Airlines’ Frequent Flyer program in the 1980’s to the meteoritic rise of Tesco’s Clubcard in the 90’s, brands have been incentivising repeat business from their customers for decades.

These days, paper vouchers or points schemes can feel a little old hat, however. A new wave of loyalty schemes based around branded payment cards is offering customers more flexibility and better value, and in return driving increased loyalty and growth for the brands who are using them. Not only is a branded card a convenient reminder of your company, every time a customer opens their wallet it can be used in a myriad of ways to suit your specific business goals.

So how can brands use branded payment cards to cut through the noise and create a loyalty scheme that really stands out?

Emotional connections

More than ever, consumers are seeking emotional connection with brands. In the early days of the pandemic, brands scrambled to accommodate and support their customers through a frightening and stressful period, and learned the value of adding a human touch to their interactions with customers.

Branded payment cards can help you keep track of your customers’ spending habits, and understand what they value. They can also be a useful method of supporting customers’ overall financial security and making their lives easier. For example, Tesco Clubcard Pay+ allows customers to ringfence their grocery budgets by transferring funds to their Tesco Debit Card. In return they get extra Clubcard points – and therefore more incentive to spend at Tesco.


Your company’s green credentials have never been so important. According to McKinsey, the use of sustainable materials is a key purchasing factor for 67% of consumers, and Forrester research states that 47% of consumers regularly buy from brands who share their values.

Offering an eco-friendly plastic, or even fully virtual, loyalty card can help your brand demonstrate its CSR credentials. Loyalty schemes could also be structured to benefit the causes that matter to your business rather than customers directly – for example, making a donation to a charity or food bank every time a customer spends with you. Providing ethical incentives to shop with you can be just as powerful as providing direct financial incentives for doing so.


Another COVID-led shift in behaviour that’s unlikely to go anywhere is the increased expectation for flexibility. Mid-pandemic, brands introduced more flexibility into their offerings than ever before – extending deadlines on loyalty points, adding no-fee cancellation and change facilities to bookings, and expanding their support for contactless payment and varied delivery or click-and-collect options. Having seen the value of these offerings, consumers are unlikely to want to give them up post-pandemic.

Branded payment cards are a fantastic method of managing the extra flexibility that customers have grown to expect. Refunds and credits can quickly be applied to a branded card, which offer far more flexibility and convenience than vouchers or points.

Buy now, pay later

Buy now, pay later (BNPL) has boomed in recent years and the trend shows no sign of slowing. With the continued rise of fintech and alternative payment methods and shift to a subscription-led approach across many brands, the option to buy and return items quickly and flexibly, and split payments on items you do choose to purchase, is proving increasingly popular, with Adobe data suggesting that instalment payment spending increased by 422% in the last quarter of 2021 compared to 2019.

Offering a branded payment card attached to a credit line is an easy method of offering your own BNPL scheme – and with data suggesting that more than 49% of people spend more when using BNPL than they would on a credit card, BNPL can provide a much-needed boost to your bottom line.

Not just customers

Branded payment cards are a versatile method of building customer loyalty, with an option for almost every brand. They’re not just for customers, though – remember the 1 in 4 employees who are likely to make the leap into a new job this year? Employee experience is also under the spotlight in 2022, and a branded card scheme could also help to build trust and connection between your company and your staff, helping to improve employee loyalty and retention too.

Using prepaid cards to manage expenses and departmental spending gives staff more control and autonomy in their roles, helping improve motivation and morale and helping day-to-day processes run more smoothly, reducing stress. Branded cards as a method of paying out gifts, incentives and benefits is also perennially popular – cash looks good on everybody, and there’s no risk of potentially alienating employees with a gift that conflicts with their personal preferences or religious beliefs.

How could branded payment cards work for you?

Consumers now expect more from your brand than ever – flexibility, sustainability, transparency, and an emotional connection. While customer experience is a constant focus, branded payment cards are a great way of building loyalty and demonstrating some of those values to your customers.

There are so many innovative ways you could use prepaid cards to drive customer loyalty and business growth. To find out more about how a branded card scheme could work for your business, call us on 020 3137 3420 or email us at

My Booking Rewards –

Medihelp –

Incentives & Perks Newsroom

B4B prepaid cards are the perfect choice for your tenant reward schemes

The pandemic has shaken economies around the world and communities across the UK

People have lost their jobs, housing association spend per home has declined and both tenants and landlords have faced extreme financial hardship. According to Inside Housing, rent arrears in the social housing sector peaked £1bn at the end of 2021. The rising cost of living has also been a contributing factor to these statistics. 

Landlords are facing increased operating costs against a backdrop of complex challenges. We are working closely with our members and the wider sector to contextualise the impact of the pandemic and provide the on-time insight and forecasts they need to take mitigating action with confidence.

Chief Executive of HouseMark, Laurice Ponting

These financial challenges have contributed to broken rental agreements and in some cases less upkeep of property, ultimately costing Housing Associations extra time and money.

Give a little back

One solution that can ease this problem is by introducing a reward scheme using our prepaid card, simply to give back and say thanks. The scheme can help encourage good behaviour and loyalty, boost community involvement and more. It’s up to you how and why you want to reward your tenants, maybe they are up to date with rent payments, keep their property clean and tidy or have been a good neighbour.  

Our prepaid cards are suitable for any type of rewards and can be topped up at any time and every penny will be recorded. With the ability to issue cards as closed-loop or open-loop, you can tailor your offering to suit your tenants needs.

Our offering

Depending on your minimum order, we can add your branding to our cards. Tenants can keep this card in their wallet/purse, and each time they make a payment it will create a positive association with your company.

There are also many other features to our cards including:

  • Load money on cards in bulk or individually on your management platform
  • View real-time float statements and transactions
  • B4B app features real-time SMS notifications

To learn more about the benefits of our products, click HERE.

Incentives & Perks Insights Newsroom Uncategorised

RIP inter-departmental ping-pong. Swanky office perks are dead.

Say hello to a new era in employee perks.

Gone are the days of enticing office employee perks. Today’s employers must think of innovative methods to reward employees, whether they’re based in the office and or at home. Whereas before staff could look to employers to provide perks, ranging from everything from extra paid time off to ping pong tables in the break room and beer in the fridge, the landscape for employee incentives has now changed thanks to the significant rise in remote working. According to Anouk Agussol in the Financial Times, “Companies that don’t have flexibility benefits as standard will really lose out. It’s no longer an advantage to have it, it’s a disadvantage not to.”

Prepaid cash cards, the perk for everyone

Where once it might have been enticing to have fun office perks – think extra holidays, free food in the breakroom, wellness days, on-site gyms, laundry centres and much more – according to the Financial Times’ Perk Popularity Index, employees are now shifting towards matters of physical and mental wellness as well as financial freedom.

B4B Payments offers an ideal product with our prepaid cards for business. The employer creates a specialised prepaid business card complete with the company’s own branding and logo. The card can then be distributed to employees, who then choose how, when and where to spend it. B4B payment cards allow money to be spent at multiple vendors, unlike single-use store cards. By providing them with a prepaid B4B payment card, you could be helping them to repay student loans. In areas where the economy has been hit harder by Covid, your B4B payment card might be assisting with something as fundamental as groceries. Employees once enjoyed free sushi in the break room; today’s needs might be something more essential. Crucially, though, you’re leaving the spending power in the hands of the employee.

“We were looking for a solution that allows our employees the freedom to spend their reward where they wish. Working with B4B Payments, we came up with the My Bunzl Rewards branded Mastercard. We wanted the rewards process to be as easy as possible for everyone and we’re very pleased to be working with B4B Payments to make this happen. The feedback from the business divisions and Bunzl employees themselves has been really positive.”

Krystle Siaw, Bunzl plc.

The benefits of a branded prepaid B4B card

Gaining exposure for your brand is always a huge benefit to any organisation, and prepaid payment cards are no exception to this rule. For instance, if your employees were to go to a corporate event such as a conference and need to cover their expenses, they could always reach down into their wallet and grab their prepaid B4B payment card, showing off your company’s brand whilst they pay for their item of choice. This is a quick and easy way of getting seen by more people within your own industry, while putting minimal effort into getting this publicity. With a colourful and vibrant company prepaid B4B payment card, your business will stand out from the crowd.

B4B Payments provides modern payment processing solutions that enable any size organisation to simplify payroll and reimbursements, manage expenses and offer valuable employee incentives and rewards. By working with B4B Payments, your corporate expense management team no longer needs to worry about overextending itself on business payments and payouts. You decide how much money will be topped up on your prepaid B4B payment cards and keep yourself well within your own working budget.

If you’re interested in a prepaid B4B payment card to reward your employees and get your brand out there, get in touch with B4B Payments today. Our friendly team of experts will help to explain all the available options to you and find you a personalised way forward.

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Everything you want to know about… virtual prepaid cards

Online shopping has been on the rise for some time now, and the pandemic has only increased its popularity. Many consumers have now started to shop online for the first time, and safe digital payment methods are needed even more. One such innovation is prepaid virtual cards. In this blog post, we look in more detail at virtual cards and how they work.

What are virtual (digital) cards?

A virtual, or digital card is an online hosted, digital virtual representation of any plastic card. A digital card, unlike a plastic card, doesn’t require any physical representation. Like a traditional credit, debit, or prepaid card, a virtual card allows users to purchase services or goods online.

An advantage of using virtual cards for your business is that the cardholder can use their card immediately. No need to wait for a traditional card to be sent in the mail. As soon as the card is created and funds loaded, the user will receive an email with instructions on retrieving their new card details.

The benefits of virtual cards

Virtual cards have great applications for business with total versatility to be used for a wide range of purposes. They can be used for purchasing items online, offering incentives to staff and clients, managing expenses, the list goes on.

If your business makes a large number of online payments, for example paying for travel, using a prepaid virtual card is a fantastic way to make sure payments remain secure and expenses are within budget. B4B Payments offer prepaid virtual cards that make business payments simple. Virtual cards can be generated instantly via our online managerial platform – the cardholder can then use it immediately rather than needing to wait for a physical card to be sent through the post.

How does a virtual (digital) card work?

Your virtual prepaid Mastercard® or Visa® is a reloadable, online e-money card consisting of a standard card number, expiry date and CVV number, which you can retrieve at any time by choosing ‘Display Card Image’ from the B4B cardholder dashboard.

You can use your virtual card details to make purchases online or over the phone at millions of businesses and retailers anywhere in the world. You cannot use your virtual card details to make in-person payments in a shop.

Can virtual cards be used in my digital wallet?

Yes, you can. B4B Payments provides clients and cardholders access to prepaid cards using digital wallet devices, such as GooglePay and ApplePay services.

Are virtual cards safe?

Yes. Just like a physical card, you must keep your virtual card details safe and secret. However, with a few clicks, cardholders can suspend their account.

If you’re a B4B cardholder, and have any questions, please contact our customer service team directly.

Virtual cards in the future

With online shopping increasing and the use of cash declining, it seems that the presence of prepaid virtual cards will only continue to grow. It’s easy to see why – the advantages of virtual cards both for online shopping and business payments lie in their security and accessibility.

If your organisation could benefit from increased security when you make payments online, B4B Payments can help with virtual cards for businesses. Our efficient system allows you to set up and close down cards quickly and easily, causing minimal disruption to your operations. For more information about our services please get in touch.

Incentives & Perks Insights Newsroom Uncategorised

Introducing the best consumer incentive

Your customers are the backbone of your organisation. Whatever product or service you offer, reaching the right consumer is vital to your success, and loyal consumers are an important part of that. Getting in new business is great, but those consumers who keep coming back, again and again, are the ones who will be with you for years to come.

So it’s worth asking, do you offer an incentive programme to your consumers? This is an excellent way of encouraging them to either buy a certain product or service, or make a certain amount of purchases.

If you want to discover the best way to provide consumers with the incentives that will keep them excited about your company, read on.

Why use incentives?

Consumer incentives are not essential for the successful running of your organisation – however, it is an added bonus for consumers, and gives them an extra reason to come to you over and above your competition.

No matter how good you are in your own niche, in an often flooded market you can tend to disappear and struggle to beat the competition. The best way to foster long-term success is to create a loyal consumer base who have more than one reason to return to you.

The best incentive

Incentive programmes provide consumers with an extra feeling of being valued, and of getting something they would not otherwise have gained. However, it is important to note that this only works if the incentive is something they truly want.

If you are in the habit of using an incentive such as vouchers for a local restaurant, that might not be the best plan in the current climate. And should you use Amazon gift cards, you may find that some consumers take an ethical stand against larger companies.

Cashback on a prepaid gift card will suit a range of different people with differing tastes – no one will end up with something they cannot use.

Going virtual

Giving your consumers cashback on prepaid cards is great for use in a range of promotions and giveaways, whether it is a regular occurrence or something you only offer rarely.

Because of its broad appeal, it will encourage a wider range of people to become loyal consumers of your product or service, so you can enjoy a strong consumer base going forward.

Virtual gift cards have the added bonus of appealing to an increasingly digital marketplace. Not having to use the cards in a physical store is a bonus for those who do most of their shopping online and still like to use diverse online stories.

Marketing magic

Should you choose to offer this incredible incentive to your consumers, it can fit into whatever existing incentive programme you have currently and strengthen your company branding. However, you can be sure that when you choose a virtual gift card as an incentive, your consumers both old and new will be more likely to promote your organisation for you by word of mouth – and that is untapped marketing potential that money can’t buy!

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Christmas gifting isn’t cancelled with E-gift cards

Let them eat cake.

Christmas 2020 is going to be unlike any other Christmas in most of our lifetimes. With the Covid-19 pandemic still seeing many countries facing a ‘lockdown’ or at least doing their best to control the spread of the virus, there is going to be limited opportunity for companies to celebrate with employees. So how can you go about rewarding your hardworking staff?

We have the perfect solution: give the gift of choice. If they want to spend their prepaid money on food for their family, so be it. If John from IT said his husband didn’t have time to make a Christmas cake this year, let him be the hero. If Kath from accounts looks like she’s worn a hole in her favourite slogan tee, she can order a new one, of her choosing.

Treat them. As equals.

It’s great, after such a tough year, to want to treat your staff. So well done you for even reading this! Everyone could do with a little cheering up. Remember how in our teens nothing anyone could get would be what we really wanted? And how your Mum would tell you off for saying, “I’d rather just have the money”? This year, it is more than likely that your team will be feeling like this. So our prepaid e-gift cards mean you have the privilege of giving them what they really want – the chance to choose it themselves. It means each team member gets the same thing, yes. This means greater equality and greater choice.

Taking the secret out of Santa

Despite the pandemic being described as a great leveller, the effects of it have been devastating for some individuals. Internally, your teams might view Nadia’s year as successful: Her comms team have written an award-winning pandemic-response plan. However, whichever member of the team gets her in a secret Santa could be blissfully unaware that her partner’s restaurant was forced to close, resulting in redundancies. Wouldn’t it be embarrassing to get her an insensitive gift, in this harshest of years? Orchestrating a virtual secret Santa means protecting your staff from transmitting the virus. Issue them all with a virtual gift card and they can purchase their own silly gift. We think toilet roll companies will – pardon the pun – clean up!

Good, clean fun

The Christmas party is notoriously a place for drunk colleagues to make embarrassing confessions, for things to get messy. But this year, mess is the last thing people want. What they want is respect, autonomy and reassurance. We can send out your gift as a virtual card, so nothing has actually touched any physical hands. Your staff can be reassured that their health and safety is paramount and you are listening.

Positive brand sentiment

Giving a gift basket for two when someone’s relationship has broken down due to the pandemic stress could leave a bitter taste in someone’s mouth, in what has been an unprecedented year. However, a branded, pre-paid card allowing them to spend a designated sum on something they want or need will have the opposite effect. When they see your logo as they select their spend, it will increase positive sentiment and loyalty. You could be getting them out of a tight spot, or helping them to feed the family. And, as the marketing message from old says – that is priceless!
Speak to our team about a personalised festive email campaign with e-gift cards we are certain your staff will love.

Case studies Expense Management Incentives & Perks Insights Uncategorised

B4B Payments partners with UK full-service channel agency, Outbound for prepaid solution.

Recognising the need for efficient, secure, and cost-effective incentives and rewards programmes to deliver to their clients – as well as better way to manage company expenditure, Outbound turned to B4B Payments for a solution which ticked all the boxes.

Outbound is a full-service channel agency, specialising in Sales, Marketing and Management. They help vendors deliver maximum influence, using their long-standing expertise in the IT sector. Their clients include major brands such as HP and Lexmark, with dedicated teams to deliver channel engagement strategies, channel marketing, partner management, demand generation and programme administration with proven results.

B4B Payments partners with many of the UK’s foremost marketing agencies to provide prepaid payment solutions to their clients; encompassing corporate expense management and employee rewards. In a fast-paced world where rewards are needed quickly but must comply with all applicable financial services legislations, we work with agencies to understand their brief and select the best solution.

A complete solution

Outbound, like many organisations, previously used gift vouchers for company reward schemes resulting in an unwanted variation of gift based on country. Needing a solution which allowed them to standardise perks, so that individuals within countries didn’t feel they were getting a better or worse deal and wary of sending out gift vouchers in the post, as there was the chance that they could get lost was a major priority. At the same time, Outbound were using personal and company credit cards for trips and expenditure, so being able to combine a cashless solution which fits both needs meant that the B4B solution was the best option.

Claire King, Programme Manager at Outbound, explained that the solution had added value on a number of fronts. She said: “We have used B4B Payments across many projects with different clients – for example HP or Lexmark. The ability to create personalised cards is a useful way of creating brand awareness for the client. The B4B system is easy to use and send rewards and expenses to clients.”

Outbound chose B4B Payments to provide a solution that offered more choice. By providing personalised, prepaid cards which covered both incentives and expenses in one, made it much easier to provide a standardised reward, more control over company expenses, and saved time in accounting.

A great advantage for Outbound was the ability to send B4B cards with zero value, and then top them up with funds when the recipient confirms safe receipt, giving them peace of mind about funds going astray.

The result was a robust solution which allowed Outbound to deliver more value for their clients, offering them the ability to add personalised branding to the cards, enhanced security features, and full use of the B4B Payments platform, making their switch from gift vouchers, and personal payments to B4B prepaid cards all the more rewarding.